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Blog.

Insights & Inspiration from Mspark.

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Category Trends

Marketing Effectiveness: How to Build Campaigns That Drive Long-Term Growth 


Marketing effectiveness is more than a buzzword, it’s the foundation of sustainable brand growth. In a crowded media environment where consumers are constantly bombarded with messages, only the most effective campaigns cut through the noise, capture attention, and create lasting brand impact. 

Higher Education
Category Trends

How Higher Ed Thrives with High-Touch, High-Impact: Understanding Direct Mail’s Role and Influence Within Full-Funnel Marketing Strategies 

Fitness-workout
Category Trends

Strengthen Your Fitness Memberships in 2026 with Integrated Campaigns 

Media Trends

Targeted Direct Mail: Reach More of Your Target Consumers at Low Cost with Inserts

Media Trends

Plan Ahead for TV Pre-emptions and Inventory Shortages as Political Advertising to Top $12 Billion

Media Trends

Four Benefits of Adding CTV to Your Marketing Mix

Media Trends

Navigating 2024 Political Advertising: Trends, Spend Predictions, and Strategies for Success

Media Trends

Top 10 Marketing and Advertising Blog Posts of 2023 from Mspark.com

Media Trends

Activate the Customers You Need with Direct Mail in 2024

email-marketing
Media Trends

Gain New Customers this Holiday Season with Acquisition Email Marketing

digital marketing to consumers
Media Trends

Digital Marketing: Build Your Brand to Drive Revenue Growth

Media Trends

2023 USPS Research: Marketing Mail Gains Attention and Engagement

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