Digital marketing helps you achieve consistent brand delivery across media channels and platforms, which can increase revenue by 23% on average1.
A marketing strategy that drives results for your business is capable of pinpoint targeting your best potential customers while evaluating performance, optimizing campaigns, and measuring results.
Custom-build an Audience of Your Best Potential Customers
No advertising campaign can be successful without first identifying the highest-value target audience for your message. Your audience is not going to be the same as anyone else’s. It’s going to be your keywords, your website visitors, your geofences that you choose—customized just for you.
Our audience targeting solutions are created based on data, eliminating most of the waste that is often associated with other advertising methods.
There are three main sources of data used to identify the relevant audience:
- Behavioral – behavioral data comes from a person’s internet activity.
- Location – location data comes from a person’s offline actions based on the locations they have visited
- Demographic – demographic data comes from offline purchase behavior, publicly available data, and self-reported data.
Did you know?
- Average time of people being online is up to 6 hours, 37 minute per day in 20223 (up from 6 hours in 2018).
- The majority of internet activity is now being conducted on mobile devices: 7 out of every 10 hours spent on the web are on mobile devices2.
Different actions demonstrate customers at different points during their path to purchase, making all of them a worthwhile audience to target with your digital marketing message. As your target audience surfs the web, they are targeted with ads as they go about their day and interact with their connected devices. This puts your ads in front of:
- People who go to your website and then leave.
- People who are searching for the products and services that you sell.
- People who are reading content that is relevant to your industry.
- People who visit locations in the real world, such as your competitors.
Target Consumers Based on Who & Where They Are
Geofencing enables you to target consumers based on who they are and where they are.
How is this possible? 90% of mobile users keep their location services turned on, creating a wealth of data and consumers to target based on physical locations visited4.
Once your target audience has been identified, a coordinated digital marketing approach enables you to drive engagement across multiple channels utilizing Mspark’s boost digital solutions, including digital display, pre-roll video, and OTT/CTV video.
Build Brand Awareness & Drive Store Traffic
Why digital display?
The average consumer spends 7 hours per day on internet connected screens5.
Our Boost Digital Display solution serves static or animated ads on a variety of device types with targeting to the household level.
Why pre-roll video?
91% of consumers want to see more online video content from brands6.
Video increases brand awareness, ad recall & purchase consideration. Highly targeted at the household level, ads are served to users on premium publishers and mobile apps and average 65%-75% completion rate.
Amplify Your Reach
Why OTT/CTV Video?
87% of US adults own at least one connected TV, and almost half of US adults watch a connected TV daily7.
This video channel allows you to reach consumers streaming on all screens down to the household-level with non-skippable ads for the highest video completion rates, averaging 98%. Linear TV subscribers can be excluded.
Measure & Optimize Digital Marketing Campaign Performance
Reporting features, along with campaign insights reports, help to paint a picture of exactly who is receiving your ads, where they are receiving them, and how they are interacting with them, reinforcing your ability to maximize the relevance of your campaigns.
Learn more about digital marketing strategy in our previous blog post. Reach out today to plan an impactful digital advertising strategy that increases reach and response with measurable results.
Sources: advertisingweek.com, 3 Reasons Why Brand Consistency Should Be Top Priority1; Simplif1;90 Google Search Statistics for 2023: Usage & User Behavior Data, Financesonline.2;How Much Time Does the Average Person Spend on the Internet, oberlo.com4; www.zippia.com, March 20235; Wyzowl, 20236; The Streamable7