Targeted Direct Mail: Reach More of Your Target Consumers at Low Cost with Inserts

If you’re a business looking to reach more members of your target audience cost-efficiently, Mspark’s Targeted Inserts are a direct mail marketing solution designed to help you achieve that goal. Our data analysis & targeting capabilities identify those consumers most likely to do business with you—leveraging a wide variety of data types and sources that go beyond simple demographics and geography.

In the digital age where we all have screens on our desks and in our hands, you may be thinking, isn’t mailed advertising outdated? The truth is, it’s more valuable and relevant than ever.

Consumers Respond Positively to Direct Mail Marketing

Here are 5 reasons you can’t afford to leave mailed advertising out of your marketing mix:

No. 1 – 84% of marketers say direct mail provides the highest ROI of any channel they use.1

No. 2 – Mailed ads drive website visits. More than half of consumers surveyed visited an advertiser’s website after receiving advertising mail.2

No. 3 – It raises awareness. 59% of consumers like to receive mail from brands they don’t know.2

No. 4 – Mail advances consumers on the path to purchase. 27% of consumers surveyed said they had made a purchase after receiving direct mail.2

No. 5 – Mailed advertising prompts recipients to try something new. 53% of respondents to the latest USPS survey said they tried a new product or service in response to direct mail within the past six months.3

Mspark’s targeted inserts offer a flexible and cost-effective way for brands and businesses to showcase products and services.

Why targeted inserts stand out:

  • All-inclusive—One price includes design, printing, postage and delivery.
  • Highly Targetable—Control who you mail to and when with targeted inserts that can mail to your highest-value target audience within an entire ZIP code or pinpoint-targeted to the carrier route level.
  • Cost-efficient—Reach more potential customers by increasing frequency cost-effectively.
  • Flexible—Multiple size options are available as standalone pieces to insert in our monthly mail package.

Targeted direct mail inserts can help you achieve a number of business goals:

Increase Foot Traffic—To your business location by saturating your trade area.

Market Expansion—Target adjacent geography or highly appealing geography to grow your business; promote multiple locations.

Highly Focused—Saturate a market or target down to the carrier route level within specific neighborhoods.

Limited-Time Offers & Special Events—Cost-effectively spread the word about special promotions and events, or new brand or product launches.

Frequency—Stay top of mind with your target audience.

Learn how other businesses have driven results using targeted inserts in our case studies. Click “get started” below to connect with an specialist to discuss your marketing goals.

Sources: LOB State of Direct Mail Marketing 20241; LOB State of Direct Mail Consumer Insights 20242; Mail Moments 2024 USPS3

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