Restaurant sales are on the rise and projected to grow this year, making it essential to stand out from competitors to engage diners and increase traffic and sales.

• More than 8 in 10 operators expect their 2025 sales to be higher or the same as they were in 2024, but also expect competitive pressures to intensify
• The U.S. QSR market currently has nearly 200k locations and is valued at $407B, with projected growth of over 10% through 2029.
• The Pizza Restaurants market industry is expected to grow from $224B in 2025 to nearly $385B by 2034.
• The U.S. fast casual restaurant industry is projected to grow $65.2B to hit $150B by 2028.

Bring Value to QSR Consumers.

60% of families eat out to reduce effort & save time.⁵

62% of Gen Z prefer dining out at least once a week.⁶

78% of consumers will open/read mail that includes an offer.⁷

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National Fast-casual Chain Boosts In-store Sales with Targeted Mailings

Casual Dining Restaurant Increases Traffic

Quick Serve Restaurant Drives Traffic

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Category Trends

Feasting on Opportunity: How Restaurants and Grocers Can Maximize Holiday Dining Demand  

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Price, Quality, or Convenience? How to Engage QSR Consumers Based on Their Key Driver

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Restaurant Diners Crave Savings. Bring Them Back with Value.

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_{Sources: National Restaurant Association 2025 State of the Industry Report. FastCasual.com 2025. Primary Research, Secondary Research, MRFR Database and Analyst Review. Avison Young 2024. Affinity Group Survey 2024. Upmetric. LOB 2024 State of Direct Mail Consumers Insights.}