A fast-casual chain needed to increase foot traffic to boost in-store sales.Get Started
Our Innovative Strategy
Identify the highest-value target audience
Analyzed customer data to identify key ZIP codes with historically high redemption, within a 20-minute drive, casual dining propensities and number of competitors.
Analyze and determine the right media to engage that audience
Utilized the Impact Postcard with strong offers and variable coupon codes to track redemptions at the household level.
Quantify performance expectations and activate
Mailed stand-alone pieces outside of our direct mail package, resulting in a shared mail rate that is ⅓ lower than the competition.
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