Client Goal
A fast-casual chain needed to increase foot traffic to boost in-store sales.
Get StartedOur Innovative Strategy
1
Identify the highest-value target audience
Analyzed customer data to identify key ZIP codes with historically high redemption, within a 20-minute drive, casual dining propensities and number of competitors.
2
Analyze and determine the right media to engage that audience
Utilized the Impact Postcard with strong offers and variable coupon codes to track redemptions at the household level.
3
Quantify performance expectations and activate
Mailed stand-alone pieces outside of our direct mail package, resulting in a shared mail rate that is ⅓ lower than the competition.
Results
63,120
Coupons redeemed
$2.1M
Total Revenue Generated
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Impact Postcard
home-services
Impact Postcard
Impact Postcard
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Impact Postcard
automotive
Impact Postcard
Impact Postcard
healthcare-professional-services
Impact Postcard
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