Restaurant Diners Crave Savings. Bring Them Back with Value.

After two years of rising inflation causing price increases in key household categories including grocery, restaurant, home utilities, and gasoline, consumers continue to crave savings and value.

Below is just a sample of actual inquiries received through Mspark.com in the past year from consumers requesting offers and deals to save money, many of them specifically asking for dining-out savings.

“We live in the country and use to get food coupons from Hardee’s. Now we don’t get any coupons anymore. We would love to get restaurant/fast food coupons as we are seniors and need any savings we can get.”

“I really depend on receiving your coupons each month.”

“How can I sign up to receive coupons for my area?”

“Want more food coupons like Dairy Queen, Burger King, Arby’s, Subway, Pizza Hut, Wendys, McDonald’s, Red Robin, Kentucky Fried Chicken… any fast-food coupons and restaurants.”

— Inquiries received via Mspark.com

We know consumers are tuned in to rising prices, but to what degree?

In November 2021, 43% of Restaurant Consumers had noticed rising prices at restaurants. Fast forward to April 2024, and 59% of consumers have noticed, a 16-point increase.

Consumers are looking everywhere for value and savings to combat rising prices, more now than they were in 2021. They are shopping sales more often, researching prices online, and using more coupons.1

Source: Prosper Insights & Analytics

Restaurant brands across the country are taking notice, increasing shared mail in Q1, responding to consumer demand for value.

  • Total restaurant shared mail volume is up 10.5% in January through April 2024 compared to the prior year.
  • A leading quick-serve restaurant has returned to a shared mail package after a 3-year absence.

Download our PDF to learn more about how restaurants are leveraging our advertising solutions to drive traffic and build loyalty by offering consumers the value they crave.

Source: Prosper Insights & Analytics