Rural Markets Are a Growing Opportunity for Home Services Providers.
Nationwide, the home remodeling market is expected to skyrocket to $432 billion and reach $650 billion by 2032.1
- The U.S. HVAC Market is expected to grow from $14.2B in 2023 to $27.1B in 2032.2
- The U.S. Window and Door Market is forecast to grow from $21B in 2024 to $32B by 2032.3
- The U.S. Roofing Market is projected to grow from $23B in 2024 to $33B by 2029.4
- Bath Remodeling Market is projected to grow from 68B in 2023 to 88B in 2032. 1
Of 32 million rural households, 61% are homeowners5, which is 10% higher than their urban counterparts.6
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Source: Global Market Insights, Remodeling Market Size, Jun 2024-20321; Global Market Insights, U.S. Residential HVAC Market Size, Sept 20242; USA Windows and Doors Market Development Trends 2024-2032, Market Research Future, May 4, 20243; Mordor Intelligence, U.S. Roofing Market Size & Share Analysis (2024-2029)4; Prosper Insights & Analytics 20245; Mspark Analytics, Esri6
Integrated Advertising + Value-Driven Creative Drive Rural Campaign Success
Advertisers earn nearly $4 for every $1 spent on advertising to the rural home services consumer.1
Sources: Mspark Response Database1; USPS Mail Moments 20242; The Renovation Generation Needs Help Updating Their Homes Before They Sell, According to Coldwell Banker Survey. Coldwell Banker. Web. 5 Jun. 2024.3
Learn more about the rural consumer’s purchasing behavior hereBest Practices for Home Services Marketing
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55% of rural consumers visit a brand’s website after receiving direct mail, and 42% search for it online.2
TARGET SELLERS
In the past 3 years, 89% of sellers made upgrades before selling.3
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Home Services Company Increases Sales & ROI
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