Client Goal
A national window replacement company wanted to increase leads to grow sales with shared mail.
Get StartedOur Innovative Strategy
Identify the highest-value target audience
Analyzed surrounding zip codes to determine households with propensity to replace windows and patio doors. Targeted the best 64,000 households surrounding the store.
Utilized the most effective media
Utilized the impact postcard to increase response rates and deliver relevant messages to each household based on relevant lifestyle demographics to increase personalization.
Offers: Save $300 on windows; save $800 on patio doors.
Quantify performance expectations and activate
Mailed stand-alone pieces outside of our direct mail package, resulting in a shared mail rate that is ⅓ lower than the competition. Measured net sales during the campaign cycle.
Results
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Impact Postcard
healthcare-professional-services
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automotive
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consumer-packaged-goods
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healthcare-professional-services
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