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  • Advertising Solutions
    • Mailbox Delivery
      • Shared Mail
        • Wrap
        • Targeted Inserts
        • Impact Postcard
        • Preprint Distribution
      • Direct Mail
        • Trigger Marketing
        • Solo Direct Mail
    • Digital Solutions
      • Digital Display
      • Search Engine Marketing
      • Paid Social Media
      • Connected TV & Pre-Roll
      • Streaming Audio
      • Digital Out-of-Home
      • Acquisition Email
      • Mobile Precise, Mobile Moments & Digital Circulars
  • Franchise Solutions
    • Mpower
  • Planning and Targeting
    • Audience-First Strategies
    • Performance Measurement & Reporting
    • Our Guarantee
  • Industries
    • Home Services
    • Restaurant
    • Retail
    • Telecom
    • Franchise Solutions
    • More
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Blog.

Insights & Inspiration from Mspark.

Payday spending
Media Trends

Why May is Shaping Up to be One of the Highest Consumer Spending Months in 2026


Marketers tend to anchor peak performance and revenue-driving strategies around the holidays, but in 2026, a different pattern emerges. The month of May stands out as a high-potential consumer spending period, driven by a rare alignment of pay-week income timing, incremental cash flow from tax refunds and social assistance, and consumer psychology. 

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Media Trends

Bridging the Gap Between Offline and Online Experiences

Energy Providers
Category Trends

Powering Growth in Deregulated Energy Markets: Strategies to Win and Retain Customers

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Company News

Mspark Wins Awards in 2023 American Inhouse Design Awards Competition

Category Trends

Pet Insurance Marketing Opportunity: Two-thirds of Consumers in Rural Markets are Pet Owners

Media Trends

2023 USPS Research: Marketing Mail Gains Attention and Engagement

Category Trends

Restaurant Marketing: The Secret Ingredient to Driving Traffic is Value

Category Trends

Gain New Customers with a Value-Focused + Multi-Channel Furniture Marketing Strategy

Category Trends

Insurance Marketing and the No-Preference Consumer: Cost-Effectively Acquire New Clients

Consumer Trends

Rural Marketing: 14 Things to Know About the Rural Consumer

Category Trends

Restaurant Marketing: Customers are Hungry for Value in Response to Price Increases

Category Trends

Back-to-School Marketing 2023: More Lessons from 2022

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