Does Your Business Require Various Size Options for a Shared Mail Piece? Then Our Targeted Inserts Will Work for You.

As newspaper readership continues to decline (with only 25% of rural residents able to receive the newspaper), and the ever-increasing fragmentation of TV audiences, direct mail is becoming a “new” media solution for many advertisers. These traditional forms of advertising are failing to justify their cost, while direct mail is still able to deliver impressive results because everyone has a mailbox.

For example, a furniture retailer was not happy with their existing newspaper and TV strategy because it was not producing the desired amount of sales, traffic, and new customer acquisition for their store. The customer came to us wanting to try a shared mail solution to see if they could get better results and return on their advertising spend.

We targeted the best 16,000 high income households within their trade area and utilized a cost-effective Targeted Insert. We worked with the customer to design an ad with appealing offers and compelling copy and design.

The insert produced immediate customer traffic during July, which is typically a slow month for their business. The mailing also led to better customer acquisition, and their media approach shifted from under-performing TV and newspaper advertisements to shared mail.

Using a Targeted Insert to run a campaign based on frequency is a great way to keep your message in front of your audience. Frequency is a proven marketing tactic that can help remind customers of who you are and why they would want to do business with you. Frequency campaigns can help you reach The Marketing Rule of 7 which is derived from research that shows, on average, a person needs to be exposed to a marketing message at least 7 times before they take action to purchase a product or service.

The more exposure a person has to your product or service, the more likely they are to recognize your brand. The more familiar they become with your brand, the better chance you have to get their attention and make a sale.

Many businesses find that getting people through the door is one of their biggest marketing challenges. Once you get a customer through your door or on your website, the likelihood of a sale increases dramatically, but how do you get them there?

You reach out to them by being in their mailbox with strong offers and compelling calls to action.

For example, a popular hamburger chain wanted to drive more traffic into their location by acquiring new customers. We decided to utilize the Oversize Sheet in order to display a variety of offers and attract attention with a large printed piece.

We worked with the customer to select the best 17,850 households around their location to receive the offers. Some of those offers included FREE food and $ off purchase offers, and they received 375 coupons after one mailing.

In addition to driving traffic, generating awareness is another tough challenge for businesses that is critical to overcome if you want to be successful. If a customer does not know who you are, you have automatically lost that business. How can a person even begin to know what kind of value you provide if they don’t even know you exist? Much like the challenge of driving traffic, you can reach those “strangers” with your message via direct mail.

One of our furniture customers wanted to generate awareness of their National sales event. We targeted the best 37,000 households in their trade area with the propensity to purchase furniture.

We utilized the Oversize Sheet which provided ample space to advertise sales offers and product available during the event. The results made for a happy customer: they sold 3 bedroom sets and 5 mattress units. The net sales revenue came to $9,867 with an ROI of $7,625. Their customers came into the location with their Mspark piece in-hand ready to make a purchase.