Client Goal
A fireworks retailer wanted to test the impact of Mspark’s mailbox solutions within key geographies utilizing coupons to elicit response from consumers.
Get StartedOur Innovative Strategy
Identify the highest-value target audience
We partnered with the client to identify desirable households across their footprint to deliver the mailed ad + coupon. We mailed to a total of 1,063,730 HHs across 2 states.
Clarify the goal
We aligned on a primary KPI of Return On Ad Spend (ROAS) to measure through a post-campaign analysis. The total investment was $50k.
Key Takeaways
The client shared redemption data with us, and following a post-campaign analysis, we were able to determine their campaign achieved an explosive ROAS of 1897%.
Results
4,328
Total Redemptions
$950k
Total Revenue
1897%
ROAS
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