Over 91% of promotional mail is opened and read, giving pre-printed inserts a clear visibility advantage.

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Targeted Inserts

Delivering High Impact with Cost Effective Investment

Print inserts consistently deliver high response rates, making them a cost-effective channel for driving measurable consumer action.

When enclosed within wraps, inserts benefit from high open and read rates—over 90%. This visibility translates into stronger lead generation and sales performance.

Effective for businesses of all sizes, inserts allow businesses to showcase promotions, locations, and products/services.  

Combine targeted inserts with tactics like CTV/streaming, paid social media, mail, digital display, search engine marketing, and digital out-of-home to drive full-funnel, measurable results – from awareness to consideration to conversion.

The Mspark Edge

Hyper-Local, Highly Effective: Reach potential customers at the Market, ZIP, sub-ZIP, and carrier route level based.

Cost-Effective, Stand-Out Piece: Provides high-impact, low-cost alternative to traditional direct mail, maximizing ROI.

Flexible Format Options: Accommodates 6 different sizes, with design and messaging customization.

Strategic Applications

Traffic Driver
Expand Brand Awareness
Grand Openings
Targeting Capabilities

Source: 75+ Direct Mail Statistics: Proven Marketing Power in 2025