Over 91% of promotional mail is opened and read, giving targeted inserts a clear visibility advantage.

Marketers often use Targeted Inserts to strengthen consumer interest and consideration, leveraging targeting down to the ZIP, sub-ZIP, and carrier route level to maximize impact. These inserts are also highly effective for building awareness—whether reaching new households or spotlighting new products and services—with flexible sizes to help your business stand out in the shared mail package. Coupons and offers can also enable cost-efficient conversions and ROI tracking.

Targeted Inserts

Delivering High Impact with Cost Effective Investment

Print inserts consistently deliver high response rates, making them a cost-effective channel for driving measurable consumer action.

When enclosed within wraps, inserts benefit from high open and read rates—over 90%. This visibility translates into stronger lead generation and sales performance.

Effective for businesses of all sizes, inserts allow businesses to showcase promotions, locations, and products/services.

Combine targeted inserts with tactics like CTV/streaming, paid social media, mail, digital display, search engine marketing, mobile precise & mobile moments, and digital out-of-home to drive full-funnel, measurable results – from awareness to consideration to conversion.