63% of pizza lovers responded to an ad received in the mailbox in the last 12 months. Our integrated marketing solutions work synergistically to lift response rates up to 118% and conversion rates up to 28%.
Sources: 2021 AudienceSCAN®, Millward Brown Print Campaign Analysis, Simplifi
We work with leading pizza delivery establishments and restaurants across the U.S.
Learn how to use coordinated media to cost effectively engage your audience in our eBook: "Best Practices for Restaurant Marketing"
Recent changing consumer preferences and a crowded pizza market have created tougher competition in the pizza category.
- The average American orders pizza twice per month, spending an average of $20 per purchase.
- During the COVID-19 pandemic, many homebound consumers turned to the original delivery staple–pizza! In fact, 63% of customers said they sought out pizza during the pandemic.
- Third-party delivery companies and their rapid adoption during the pandemic are changing the face of the pizza industry and creating additional competition. Some pizza brands have embraced this as a way to reach additional consumers and boost business.
- To extend their product lines, many more pizza shops are adding grab-and-go sections. These sections may contain prepared foods, side options and desserts to increase ticket totals.
Sources: Prosper Insights; Datassential.com; PMG Magazine.
Visit our resource page for restaurant and pizza customers to see for more blog posts, success stories, and more information to inform your marketing strategy.
Anchor your marketing strategy with direct mail while boosting its reach and effectiveness with a digital component. Promote awareness of your pizza restaurant and highlight your menu offerings while targeting your best potential customers.
- 60.2% of Pizza Consumers are influenced by print and digital channels, 2.6 points higher than restaurants overall.
- Print drives 11% purchase intent compared to only 4% with digital alone. That’s a 175% INCREASE when anchoring your digital campaign with print!
- In the past 12 months, 63% of pizza lovers have responded to an ad or coupon in the mailbox and 56% have responded to a digital ad.
- Engagement with the mailbox is at an all-time high with daily mail engagement increasing 69% since March 2020 and consumers spending 11 minutes sorting, opening, and reading their mail daily.
- Mspark’s shared mail package typically averages over 80% readership, helping give your pizza business maximum exposure.
- If a restaurant is nearby, 70% would visit the restaurant with a coupon versus their favorite.
Sources:AdMall AudienceSCAN 2021; Prosper Insights & Analytics; Millward Brown Print Campaign Analysis; Advertising Readership & Response Tracking Study, TNS Custom Studies; Valassis “Defining the Coupon and Value Restaurant Consumer” study, conducted by Technomic;
