Local Pizza remains a favorite among American consumers, ranking third behind Domino’s and Pizza Hut. Local pizza shops tend to attract an older clientele and offer dine-in more often than national chain, with an average check near the higher end of the segment.
Local Pizza Remains a Favorite
Of consumers who visited a pizza restaurant in the past 90 days, local establishments were third most-visited, after national giants Domino’s and Pizza Hut.1
Across restaurant types, millennials purchase the most pizza, except for local pizza restaurants, which are frequented more often by Boomers and Gen-X. 1
Saturate Your Market to Slice Through the Competition
Local pizza restaurants can steal market share from national chains by saturating their markets to maximize reach and visibility with the Wrap. It’s a key ingredient in your pizza restaurant marketing recipe.
Did you know?
- 61% of QSR customers responded to ads/coupons in their mailbox in the past 12 months. 2
- Offers received in the mail generate response rates approximately 4x greater than other media.3
February 9th was National Pizza day, but there are multiple dates throughout the year to link to with promotions to amplify your brand:
- March 14: Pi Day
- April 5: National Deep Dish Pizza Day
- May 16: National Pizza Party Day
- September 5: National Cheese Pizza Day
- September 20: National Pepperoni Pizza Day
- October: National Pizza Month
Learn how a quick-serve restaurant drove traffic with Mspark’s solutions in our case study. Click “get started” below to connect with a specialist to craft your pizza marketing recipe.
Sources: Prosper 20251; AdMall 20252; Mspark Response Database3