54% of grocery or supermarket customers have responded to an ad/coupon in the mailbox in the past 12 months. Our integrated Boost solutions work synergistically to lift response rates by up to 118% and conversion rates by up to 28%.
Sources: 2021 AdMall AudienceSCAN®, Millward Brown Print Campaign Analysis, Simplifi
We work with leading grocery and supermarket retailers across the U.S.
Adapt your grocery marketing strategy to shifting consumer behaviors to increase response and ROI.
Changes in consumer shopping habits in response to inflation and rising prices threaten consumer loyalty like never before.
- More than half (56%) of food shoppers in the U.S. have switched to store-brand products to reduce their grocery spending.
- 43% of shoppers have switched to a different supermarket.
- Omnichannel shoppers spend 1.5x more on groceries than in-store-only shoppers but spread their dollars at up to twice as many retailers, according to the Consumer Trends Tracker report released by dunnhumby.
To help alleviate inflation, shoppers are relying more than ever on promotions and discounts, according to Retail Insight’s consumer survey.
- 65% of consumers polled are reducing their food spending to lower their cost of living.
- 65% are also now actively looking for grocery promotions and discounts.
- Almost 70% say they are much more likely to compare prices at the shelf.
Sources: Price-conscious consumers hunger for lower food tab, supermarketnews.com, June 3, 2022; Online grocery shoppers spend more but less loyal, supermarketnews.com, June 30, 2022; Food Inflation Coming in Hot: Labor Dept. Data, progressivegrocer.com, June 10, 2022
Anchor your marketing strategy with direct mail while boosting its reach and effectiveness with complementary addressable geofencing digital ads. Promote awareness of your grocery store and highlight your services and products while targeting your best potential customers.
- Print drives 11% purchase intent compared to only 4% with digital alone. That’s a 175% INCREASE when anchoring your digital campaign with print!
- Direct mail and digital advertising combined boost response rates up to 118% and conversion rates up to 28% compared to print alone.
- 58% of grocery/supermarket customers have responded to an ad/coupon in the mailbox in the past 12 months; 42% have responded to an internet banner ad.
- 75% of shoppers rely on advertising circulars to compare prices and 60% of shoppers prefer to receive their circulars in print format.
- Mspark’s shared mail programs drive traffic by boosting circular reach. We offer strategies to increase distribution by strategically targeting your best customers to increase store traffic and increase ROI.
Sources:FMI U.S. Grocery Shopper Trends 2019; 2K19 Valassis Coupon Intelligence Report, Prosper Insights & Analytics, AdMall AudienceSCAN 2019, Millward Brown Print Campaign Analysis; Simplifit
