Industries

Grocery Marketing

Drive Traffic and Increase ROI with Integrated Advertising Solutions

54% of grocery or supermarket customers have responded to an ad/coupon in the mailbox in the past 12 months. Our integrated Boost solutions work synergistically to lift response rates by up to 118% and conversion rates by up to 28%.

Sources: 2021 AdMall AudienceSCAN®, Millward Brown Print Campaign Analysis, Simplifi

We work with leading grocery and supermarket retailers across the U.S.

Adapt your grocery marketing strategy to shifting consumer behaviors to increase response and ROI.

Top Grocery and Supermarket Trends to Consider as You Build Your Marketing Strategy

Changes in consumer shopping habits in response to inflation and rising prices threaten consumer loyalty like never before.

  • More than half (56%) of food shoppers in the U.S. have switched to store-brand products to reduce their grocery spending.
  • 43% of shoppers have switched to a different supermarket.
  • Omnichannel shoppers spend 1.5x more on groceries than in-store-only shoppers but spread their dollars at up to twice as many retailers, according to the Consumer Trends Tracker report released by dunnhumby.

To help alleviate inflation, shoppers are relying more than ever on promotions and discounts, according to Retail Insight’s consumer survey.

  • 65% of consumers polled are reducing their food spending to lower their cost of living.
  • 65% are also now actively looking for grocery promotions and discounts.
  • Almost 70% say they are much more likely to compare prices at the shelf.

Sources: Price-conscious consumers hunger for lower food tab, supermarketnews.com, June 3, 2022; Online grocery shoppers spend more but less loyal, supermarketnews.com, June 30, 2022; Food Inflation Coming in Hot: Labor Dept. Data, progressivegrocer.com, June 10, 2022

Influence Grocery Customers with a Multichannel Marketing Approach

Anchor your marketing strategy with direct mail while boosting its reach and effectiveness with complementary addressable geofencing digital ads. Promote awareness of your grocery store and highlight your services and products while targeting your best potential customers.

  • Print drives 11% purchase intent compared to only 4% with digital alone. That’s a 175% INCREASE when anchoring your digital campaign with print!
  • Direct mail and digital advertising combined boost response rates up to 118% and conversion rates up to 28% compared to print alone.
  • 58% of grocery/supermarket customers have responded to an ad/coupon in the mailbox in the past 12 months; 42% have responded to an internet banner ad.
  • 75% of shoppers rely on advertising circulars to compare prices and 60% of shoppers prefer to receive their circulars in print format.
  • Mspark’s shared mail programs drive traffic by boosting circular reach. We offer strategies to increase distribution by strategically targeting your best customers to increase store traffic and increase ROI.

Sources:FMI U.S. Grocery Shopper Trends 2019; 2K19 Valassis Coupon Intelligence Report, Prosper Insights & Analytics, AdMall AudienceSCAN 2019, Millward Brown Print Campaign Analysis; Simplifit

Read our grocery case studies to learn more about how supermarkets and grocery stores leverage our advertising solutions to drive traffic and increase ROI.

Grocery Case Studies

We offer grocery marketing solutions to fit any need and budget.

Preprinted Insert Boost Distribution

Do you already have a direct mail piece designed and printed? We can add your preprinted insert to our shared direct mail package, which will save you money when compared to other direct mail options. Targetable from the full market all the way down to the carrier route, this distribution option allows you to reach your ideal customer with your printed insert along with complementary addressable geofencing digital ads to your target audience. These digital ads warm up the mailbox and set the stage for the arrival of your printed piece, increasing reach and frequency of your campaign.

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Targeted Insert Boost Solution

Available in 9 sizes to meet your needs and budget, our Targeted Insert Boost Solution allows you to target the consumers most likely to do business with you all the way down to the carrier route level. The Targeted Insert Boost Solution includes a two-sided, full color piece that features only your business along with digital display ads. We have sizes ranging from standard inserts all the way up to mega inserts to meet any need. Your target audience will also receive complementary addressable geofencing digital ads, which warm up the mailbox and increase the reach and frequency of your campaign.

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The Wrap Boost Solution

The Wrap Boost Solution is a high-visibility saturation product that allows you to cost-effectively promote your business to an entire market. The Wrap Boost Solution contains all of the other inserts we send (except the Impact Postcard), so it’s the first part of our direct mail package that a person sees in their mailbox. This places your business front and center and showcases your products and services. The reach and frequency of your campaign increase even more with the addition of complementary digital ads targeted to the same audience to set the stage for the arrival of your printed piece.

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Quick Response Boost Mover Program

Target movers as they make purchasing decisions for their new home with Quick Response. More than 70 brand decisions are made during a move, with consumers spending an average of $9,000. Additionally, movers are 5x more likely to become long-term customers. The Mspark Quick Response Boost Mover Program is a trigger-based solo postcard and complementary addressable geofencing digital ads that give our clients the flexibility to target pre- and new movers and reach them within 2-3 days when they are quickly making purchase decisions.

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Gain valuable insights on how to advertise your grocery store or supermarket from our research.

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