Our Goal
A prominent grocery chain with multiple locations wanted to drive traffic to their newly renovated delis and bakeries.
Get StartedOur Innovative Strategy
1
Identify the highest-value target audience
We saturated zip codes around each store location, reaching a total of 22,371 homes.
2
Utilize the most effective media
A high-visibility solo postcard was used to promote 4 weeks of coupon offers.
– $5 OFF any purchase of $50 or more
– $10 OFF any purchase of $100 or more
– $15 OFF any purchase of $100 or more
– $20 OFF any purchase of $100 or more
3
Quantify performance expectations and activate
Coupon redemption was tracked throughout the campaign.
Results
688
Coupons redeemed
$6,600
Client investment
$39,280
Return on investment
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