Client Objective
A prominent grocery chain with multiple locations mailed a high-visibility piece to promote their newly-renovated delis and bakeries. Their key objective was to create awareness of new bakeries and delis in select stores while driving new traffic and sales.
Get StartedMspark’s Innovative Strategy
1
Identified High-Value Target Audience
Saturated ZIP codes around each store location, reaching a total of 22,371 homes.
2
Used the Most Effective Media
Mailed a high-visibility Solo Postcard weekly to promote 4 weeks of coupon offers.
3
Quantified Performance Expectations
Tracked coupon redemption throughout the campaign.
Results
688
Coupons Redeemed
3%
Response Rate
6:1
Return on Ad Spend (ROAS)
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