Client Goal
A grocer was looking to Increase traffic and sales while defending market share against competitors.
Deliver Your MessageOur Innovative Strategy
1
Identify the highest-value target audience
Mspark performed customer segmentation utilizing the client’s database.
We identified their best customers and specific lifestyle traits to target.
2
Analyze and determine the right media to engage that audience
Created an actionable mailing solution to reach new and existing customers with an Impact Postcard.
3
Quantify performance expectations and activate
Monitored new sales generated, basket size, and customer count.
Results
386%
ROI
$90k
Directly generated in Sales
28%
More Customers who Redeemed Offers
1.4%
Increase in Customer Count
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Impact Postcard
home-services
Impact Postcard
Impact Postcard
healthcare-professional-services
Impact Postcard
Impact Postcard
retail
Impact Postcard
Impact Postcard
insurance
Impact Postcard
Impact Postcard
consumer-packaged-goods
Impact Postcard
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