A grocer was looking to Increase traffic and sales while defending market share against competitors.Deliver Your Message
Our Innovative Strategy
Identify the highest-value target audience
Mspark performed customer segmentation utilizing the client’s database.
We identified their best customers and specific lifestyle traits to target.
Analyze and determine the right media to engage that audience
Created an actionable mailing solution to reach new and existing customers with an Impact Postcard.
Quantify performance expectations and activate
Monitored new sales generated, basket size, and customer count.
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