Our Goal
A grocery retailer was looking to engage more households by improving its circular distribution with shared mail.
Get StartedOur Innovative Strategy
1
Identify the highest-value target audience
Developed custom print timelines in partnership with client to test efficacy of shared mail in-store sales vs. standard newspaper distribution.
2
Utilize the most effective media
Mailed 9,300 households around store a preprinted circular using Mspark monthly distribution where paid newspaper circulation only penetrated 25% of market.
3
Quantify performance expectations and activated
Measured sales the weeks the circular mailed and compared to sales the same weeks year over year.
Results
4%
Sales increase YOY the week the circular mailed
11%
Sales increase YOY the week the circular mailed
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Impact Postcard
home-services
Impact Postcard
Impact Postcard
healthcare-professional-services
Impact Postcard
Wrap
health-beauty
Wrap
Insert
automotive
Targeted Inserts
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