Wireless, Internet & Cable customers respond to ads in the mailbox. Our integrated Boost solutions work synergistically to lift response rates by up to 118% and conversion rates by up to 28%.
Sources: Millward Brown Print Campaign Analysis, Simplifi
We work with leading telecom providers across the U.S.
In response to the pandemic, many consumers changed their budgeting and spending habits. Many are open to switching providers if they find a better deal.
- 15% of U.S. adults plan to buy a new mobile phone or switch providers in the next 12 months.
- 27% of potential switchers say price is their reason for switching; 23% say coverage area; and 20% say the data plan is their reason for switching.
- 54% of U.S. adults do not bundle their home communication services.
Sources: AdMall AudienceSCAN 2020, Prosper Insights & Analytics Monthly Consumer Survey;
Anchor your marketing strategy with direct mail while boosting its reach and effectiveness with a digital component. Promote awareness of your wireless, internet & cable products and services while targeting your best potential customers.
- Power up your marketing mix with a multi-channel approach anchored by direct mail.
- Print drives 11% purchase intent compared with only 4% with only digital media alone. That’s a 175% increase in purchase intent when anchoring your digital campaign with a print component like shared direct mail.
- 70% of purchase influence is driven by print and digital media.
- 60% of consumers are more likely to make a purchase after seeing an ad offline and online.
- Engagement with the mailbox is at an all-time high with daily mail engagement increasing 69% since March 2020 and consumers spending 11 minutes sorting, opening, and reading their mail daily.
- Shared direct mail gives you the ability to create one-on-one messages in a tangible format. Addressable geofencing digital ads allow you to reach your target audience with complementary digital ads to boost the effectiveness of your campaign.
- Competitive blunting is key as budget-conscious consumers consider their options. Keep your brand top-of-mind by placing it in your customer or prospect’s mailbox to reinforce your brand and blunt competitors and extend your reach and response with digital ads.
- Optimal results come from replicating your online branding and design. By reinforcing awareness developed online, we can help you drive the next action step of traffic to your website or brick-and-mortar location.
Sources: USPS Consumer Mail Moments, Spring 2020; 2017 NHCS Adult Study 12-month; Response Rate Report: Performance and Cost Metrics Across Direct Media,” ANA | DMA, November 2018
