62% of oil change/routine auto maintenance customers have responded to an ad in the mailbox in the last year. Our integrated Boost solutions work synergistically to lift response rates by up to 118% and conversion rates by up to 28%.
Sources: AdMall AudienceSCAN, Millward Brown Print Campaign Analysis, Simplifi
We work with leading tire and auto service centers across the U.S.
As the average age of vehicles in the U.S. increases, demand for tire and auto service centers is increasing.
- Top factors consumers consider in choosing a tire & auto service center: quick service, prices, location, reputation, extra services, loyalty program.
- The average age of vehicles in the U.S. is 12 years, and that trend is projected to continue through the next 5 years.
- Auto sales decreased 53% in April 2020 vs. April 2019, creating increased demand for tire and auto service centers to maintain aging vehicles.
- Overall annual car sales were forecast to decrease 20 to 25% from 2019 to 2020.
Sources: SalesFuel, 2020; Simmons Research, Winter 2020 NHCS Adult Study 12-month, LEK Insights U.S. Automotive Aftermarket Parts Suppliers Perspectives on COVID-19 Impact May 2020
Anchor your marketing strategy with direct mail while boosting its reach and effectiveness with a digital component. Promote awareness of your business and highlight your services and products while targeting your best potential customers.
- When print is paired with digital media, advertisers see as much as a 30% increase in response.
- Print drives 11% purchase intent compared to only 4% with digital alone. That’s a 175% INCREASE when anchoring your digital campaign with print!
- 64% of tire shoppers have responded to an ad in the mailbox and 52% have responded to a digital ad in the last year.
- 62% of oil change/routine auto maintenance customers responded to an ad in the mailbox and 44% responded to a digital ad in the last year.
- Shared direct mail gives you the ability to create one-on-one messages in a tangible format. Including coupons and special offers helps get customers in the door or drive traffic to your website. Addressable geofencing digital ads allow you to reach your target audience with complementary digital ads to boost the effectiveness of your campaign.
Source: Canada Post Neuro Science Report, Millward Brown Print Campaign Analysis, AdMall AudienceSCAN 2020
