Client Goal
A local auto service center needed to drive traffic in support of a grand opening of a new location.
Get StartedOur Innovative Strategy
1
Identified the highest-value target audience
Selected highest-value households using demographic and behavioral data. Targeted 11,298 households around the store location.
2
Utilized the most effective media
Promoted grand opening utilizing aggressive offers and a solo postcard.
3
Quantify performance expectations and activate
Measured customer traffic and tracked new customer traffic during the campaign time period.
Results
152
Customers received within a 4-day time period; 143 were new customers
+13
surpassed set goal by 13 additional customers a day
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