Rural Markets Are a Growing Opportunity for Retailers of All Types.
The Retail Industry is expected to grow from $32.7T in 2024 to $47.2T by 2029.2
- The Grocery Market is estimated at $980B in 2024 and is expected to reach $1.16T by 20292
- The Furniture Market is estimated at $637.5B in 2024 and is expected to reach $823.8B by 20293
- Nov-Dec 2024 Holiday Sales are expected to surpass $1 Trillion for the first time ever, a 3% growth over 2023. 4
Sources: Morning Consult, 2024 1; mordorintelligence: Retail industry2; Global Market Insights 2024 3; Emarketer, 2024 4
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Integrated Marketing Campaigns + Value-Driven Creative Drive Rural Campaign Success.
Digital ads can increase brand awareness by as much as 80%.1 Digital marketing helps you achieve consistent brand delivery across media channels and platforms, which can increase revenue by 23% on average.2
Sources: omnicoreagency.com, 20231; advertisingweek.com2
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BEST PRACTICES FOR RETAIL MARKETING: Strategies to Move Inventory and Reach Consumers Before Your Competition Download Now
Sources: Our Best Intel. Morningconsult.com. 13 Aug. 2024. Web. Aug. 2024.1 Mspark Response Database.2
SPENDING
Income is 32% higher than the national avg & they are 10% more likely to shop for multiple people (e.g. families).
DIVERSE
37% of the rural audience is more than likely to be seniors (55+) with diverse lifestyle, recreational, and professional needs.
AFFLUENT
The estimated disposable income of the rural audience is $39K per household per year.
Source: Mspark Data Analytics, ESRI.
Drive ResultsCase Studies
Furniture Retailer Targets Movers to Increase Store Traffic
Mass Merchandise Retailer Increases Redemptions on Holiday Promotion
Integrated Campaign Delivers More Than 200% ROAS for Mid-Size Retailer
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