Client Goal
A mid-size retailer was looking to increase sales and foot traffic to their various store locations over a holiday weekend.
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Identify the highest-value target audience
Utilized rich database of online and offline profiles to target 35–54-year-old female homeowners with a household income of $40K to $150K, who live within a 25-mile radius of each retail location, and targeted those who have a propensity for retail shopping.
Utilize the most effective media
$100 gift card voucher for a holiday weekend promotion, as well as a downloadable catalog to drive foot traffic.
Quantify performance expectations and activate
Calculated return on ad spend for the duration of the campaign and measured attribution with point-of-sale matchback.
Results
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