Our Goal
A national mass merchandise retailer, who was new to shared mail, wanted to test the effectiveness of Mspark vs. their current marketing efforts for their upcoming holiday promotion
Get StartedOur Innovative Strategy
1
Identify the highest-value target audience
Performed an analysis utilizing client provided store list & customer sales data. Identified key carrier routes for distribution around store locations
2
Utilized the most effective media
Utilized Mspark’s Preprinted Insert product and incorporated a strong offer to drive response
3
Quantify performance expectations and activate
Measured redemption rates throughout the campaign period and calculated return on ad spend.
Results
10%
in revenue for every $1 spent on advertising
22%
higher redemption rates for participating stores
Get Inspiration from Our Design Gallery
We offer integrated marketing solutions to fit any need and budget.
Preprinted Insert
automotive
Integrated Campaigns
Preprinted Insert
automotive
Targeted Inserts
Preprinted Insert
restaurant
Targeted Inserts
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