Acquire Rural Consumers with Restaurant Spending Above the National Average

The U.S. quick-service restaurant market size is $406.2B in 2024 and expected to reach $662.5B by 2029.²
Fast casual restaurants are projected to reach $150B in sales in the U.S. by 2028.³
The U.S. full-service restaurant market size is $324.9B in 2024 and is forecast to reach $554.1B by 2029.⁴

At the restaurant a pizza chef is preparing pizza on the workstation - Mspark

Sources: Mspark Response Database¹; Mordor Intelligence, U.S. QSR Market Size 2024-2029;²Technavio, Fast Casual Restaurants Market in US Report, 2024-2028;³ Mordor Intelligence, U.S. Full Service Restaurants Market Analysis, 2024-2029.⁴

Integrated Advertising + Value-Driven Creative Drive Rural Campaign Success

Keep a strong digital presence. 28% of consumers are drawn to online discounts and coupons, a 6-point jump from the previous year.¹ Digital ads can increase campaign reach and response to help you achieve your goals to drive traffic and sales.

Direct Mail Drives Immediate Action. 55% of rural consumers visit a brand’s website after receiving direct mail, and 42% search for it online, leading to direct engagement.¹

Sources: USPS Mail Moments 2024¹; LOB State of Direct Mail Consumer Insights 2024²

Engage Rural Consumers Like Never Before

Learn tips and insights to create a sustainable plan to drive traffic and acquire new customers for restaurants of all types, from quick serve restaurants (QSR) to fast casual to pizza to casual dining with our eBook: A Restaurant Marketer’s Guide to Targeting the Rural Consumer. Download Now

Learn more about the rural consumer’s purchasing behavior