Client Objective
A regional optometrist and eyewear retailer needed an effective print solution to drive double digit growth YOY, maintain and protect market share, acquire new customers, and grow their current customer base.
Get StartedMspark’s Innovative Strategy
1
Identify the Highest-Value Target Audience
Targeted markets & ZIP codes surrounding multiple locations
2
Utilized the Most Effective Media
Utilized Mspark’s high visibility, high readership Impact Postcard and Wrap solutions, leveraging aggressive offers.
Maintained a consistent mail frequency to increase response and conversions.
3
Quantify Performance Expectations and Activate
Measured YOY growth and new customer acquisition for the duration of the campaign.
Results
Exceeded
Double Digital Growth Goals
Eliminated
Newspaper Distribution
Funded
Additional Mailings/Promotions
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retail
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healthcare-professional-services
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automotive, retail
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