Client Objective
A premier, multi-location physical therapy provider needed an effective marketing program that would help them reach and engage the mature adult population within the marketplace and drive new patient acquisition and growth.
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Identify the Highest-Value Target Audience
Identified key sub-ZIP codes for distribution based on clinic location density and high population of consumers aged 65+. Targeted 188,677 households within a 3-mile radius of the clinics.
Utilized the Most Effective Media
Utilized high visibility, high readership direct mail pieces combined with targeted digital display ads, amplifying their message and serving as additional touchpoints along the patient journey.
Quantify Performance Expectations and Activate
Measured number of new patients, new patient revenue, and Click Through Rate.
Results
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