Client Objective
The Georgia Department of Public Health’s Coastal District wanted to raise awareness of Women, Children & Infant Services available to members of the community.
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Identify the Most Relevant Target Audience
Age, income, ethnicity and predictive index of Children Health Insurance data points were used to define the target audience.
Utilized the Most Effective Media
Solo postcards were delivered to the carrier route level, as well as digital display ads delivered to devices tied to the same households.
English and Spanish versions was used based on the identified language spoken in the family home.
Quantify Performance Expectations and Activate
Measured number of new program participants and Click Through Rate for digital ads throughout the campaign period.
Results
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Impact Postcard
consumer-packaged-goods
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grocery
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insurance
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