Client Objective
A local optical retailer wanted to generate awareness of their practice in the marketplace to acquire new clients.
Get StartedMspark’s Innovative Strategy
1
Identify the Highest-Value Target Audience
Identified 41,263 households around the retail location.
2
Utilized the Most Effective Media
Utilized a high visibility, high readership Targeted Insert. Promoted an aggressive eye exam offer to generate interest.
3
Quantify Performance Expectations and Activate
Measured appointment volume and new client growth throughout the campaign.
Results
$16.67
In Sales for Every $1 Spent on Shared Mail
Overall Increase
Total Appointments and New Clients
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