Client Objective
A national hair salon franchisee recently opened a new location and needed an effective way to attract and grow new customers while maintaining existing customers.
Get StartedMspark’s Innovative Strategy
1
Identify the Highest-Value Target Audience
Targeted 15,000 households around the store monthly
2
Utilize the Most Effective Media
Developed a 3-month grand opening strategy utilizing the Impact Postcard with an aggressive new customer offer.
3
Quantify Performance Expectations and Activate
Tracked new customers during the promotional campaign period.
Results
603
Coupons Redeemed by New Customers in the First 2 Mailings
$4,000
Generated in Sales Over a 2-Month Period
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Impact Postcard
home-services
Impact Postcard
Impact Postcard
healthcare-professional-services
Impact Postcard
Impact Postcard
insurance
Impact Postcard
Impact Postcard
health-beauty
Impact Postcard
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