Mover Marketing: Reach Movers First to Gain Customers for Life

It’s “moving season.” August through October presents the largest mover marketing opportunity of the year as it is the busiest time for consumers to purchase and move into a new home.

Did you know?

  • Consumers make 70+ brand decisions during a move, and they spend an average of $9,000.
  • Movers are 5x more likely to become long-term customers.

Identify and Reach More New Movers

Mspark has MORE data sources than the standard mover program.  This means two very important things:

  1. The number of data sources allows us to identify as many new movers as possible, which allows you to reach 15% more movers than your competitors. These triggers are based on consumer actions in the marketplace and the timing of when they take these actions.
    • National Change of Address (NCOA) – Only 30% of movers complete an NCOA. Mover programs that are heavily reliant on this as their data point are missing 70% of new movers.  Additionally, these forms being completed is reliant on the consumer, meaning they can occur at any time pre or post move.  This creates an issue with the timeliness of the data and where they are in the moving process.
    • Utility, Phone and Cable connects create a higher quality data source as these are standard services established by movers and some of the first steps completed after purchasing a home.
  2. The number of sources helps validate a true mover. Other mover programs lack the data sources and validation processes needed to complete this step.  For example, someone making a change to a cable provider will trigger a potential mover.  With our data sources and validation process, we can confirm if that person hits multiple triggers, which increases the quality of the lead as a mover and not someone simply switching service providers.

Reach Movers Faster than Your Competition

With Mspark’s Quick Connect mover program, you have access to our validated new mover list that is updated DAILY. Once that list is received, an automation process identifies all movers that fall within our client’s defined trade area.  That final list of new movers is sent to the printer within hours of receiving the daily data feed.  The printer then prints and turns those pieces around to the mail stream within 24 hours.

Other mover programs do not support daily list and printing feeds.  The data gathering occurs over a week or more before validation. The files are then sent to print where standard printing timelines apply.

Speed to Mailbox: Mspark uses First Class postage which ensures the fastest delivery times for your message. Other mover programs use 3rd class mail which typically takes a week or longer to arrive.

Many other mover programs use a co-op package that includes multiple advertisers.  The standard for these programs is to go to market once a month or quarterly, meaning your message arrives long past your target audience’s move-in date.

Reach out today to discuss how we can help you reach more movers and gain customers for life.

Source: Speedeon

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