Client Objective
A dental care group wanted to decrease CPA while acquiring new patients for five locations.
Get StartedMspark’s Innovative Strategy
1
Identify the Highest-Value Target Audience
Targeted new movers within a 5-mile radius of each location.
2
Utilize the Most Effective Media
Mailed trigger-based Impact Postcard to new movers, and launched geo-fenced digital display campaign over a 6-month period – both with popular service offers.
Results
$13
ROAS for Every $1 Spent
$22
Cost Per Acquisition
5.5%
Response Rate
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