Case Studies

Grocery

We help grocery retailers and supermarkets meet their marketing goals with proven advertising solutions.

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Read our marketing case studies showcasing how our solutions help grocery and supermarkets succeed. 

Grocery Co-Op

Objective

Operating since 1974, a unique grocery co-op group with three locations in Wisconsin was looking to increase foot traffic and repeat visits to their ‘East’ location as they saw a decrease of business due to COVID-19.

Our Approach

  • Identified the client’s key geography targeting 21,266 households with the Impact Postcard and addressable geofencing (AGF) digital display ads at the end of May 2021.
  • Over 214,000 digital impressions delivered to those same households over a 10-day period.
  • Client utilized a strong offer of $10 off a purchase of $30 or more.
  • Tracked campaign results by monitoring website traffic, as well as foot traffic attribution.

The Results

1,573

Total postcard redemption

7.4%

Redemption rate

228

Website visits

$7.95

Return for every $1 spent on the campaign

Large Regional Grocery Chain

Objective

A large regional grocery chain decided to change their marketing strategy from newspaper and television to shared mail after a successful corporate mailing.

Our Approach

  • Saturated ZIP codes around store locations, reaching 150,000 households​
  • Utilized strong weekly offers plus gas and pharmacy offers on a Targeted Insert to drive traffic throughout the month
    • Free $25 gift card for new customer filling an/or transferring prescriptions
    • Mega Milk Mondays: 10 cents off per gallon for every gallon of milk purchased
    • Free 16 oz. garden salad with $10 purchase

The Results

11%-40%

Increase in sales with the Mspark Targeted Insert hit mailboxes

HY-VEE Grocery Case Study

Objective

HY-VEE was looking to increase traffic and ROI in 3 markets

Our Approach

  • Saturated 3 markets with a high visibility Wrap solution, reaching 83,303 households
  • Included aggressive coupon offers for select items with a minimum $5 purchase

The Results

21,829

coupons redeemed

$58

received in sales for every $1 spent on advertising solution

Grocery Competitive Blunting Case Study

Objective

A grocery store was looking to increase consumer awareness, traffic and sales

Our Approach

  • Performed customer segmentation utilizing the client’s database
  • Identified their best customers and lifestyle traits to target
  • Created an actionable mailing solution to reach new and existing customers with an Impact
  • Postcard

The Results

386%

ROI

$90,000

directly generated in sales

28%

larger basket size of customers who redeemed offers

1.4%

increase in customer count

Did you know? 58% of grocery or supermarket customers have responded to an ad/coupon in the mailbox in the past 12 months. Our integrated Boost solutions work synergistically to lift response rates by up to 118% and conversion rates by up to 28%. Learn more about the latest grocery marketing trends and advertising opportunities on our grocery page. 

Sources: 2020 AudienceSCAN®, Millward Brown Print Campaign Analysis, Simplifi

Learn More

We work with leading grocery and supermarket retailers across the U.S.

Gain valuable insights on how to advertise your grocery store from our research and industry trends. 

Post-Pandemic Grocery Shopping: 5 Things Grocery Marketers Need to Know
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Post-Pandemic Grocery Shopping: 5 Things Grocery Marketers Need to Know
Mspark Marketing Team Logo Mspark Marketing Team Jun 29, 21
Consumer Behavior Shifts Create Opportunity for Grocery Store Marketers
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Consumer Behavior Shifts Create Opportunity for Grocery Store Marketers
Mspark Marketing Team Logo Mspark Marketing Team Oct 20, 20
Using Direct Mail to Attract Grocery Shoppers
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Using Direct Mail to Attract Grocery Shoppers
Mspark Marketing Team Logo Mspark Marketing Team May 14, 19

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