Case Studies


We help grocery retailers and supermarkets meet their marketing goals with proven advertising solutions.

Get Started Today

Read our marketing case studies showcasing how our solutions help grocery and supermarkets succeed. 

Grocery Co-Op Earns $8 ROAS with Integrated Campaign

Grocery Co-Op Retailer: Integrated Print + Digital Display

Client Challenge

Operating since 1974, a unique grocery co-op group with three locations in Wisconsin, was looking to increase foot traffic and repeat visits to their ‘East’ location as they saw a decrease of business due to COVID-19.

Our Approach

  • We identified the client’s key geography targeting 21,266 households with postcards and digital display ads at the end of May 2021.
  • We delivered over 214,000 digital impressions to those same households over a 10-day period.
  • Client utilized a strong offer of $10 off a purchase of $30 or more
  • We tracked the success of the campaign by monitoring website traffic, as well as foot traffic attribution.

The Results


total postcard redemptions


redemption rate


website visits driven



Grocery Retailer Case Study


A grocery retailer was looking to engage more households by improving its circular distribution with shared mail.​ 

Our Approach

  • Developed custom print timelines in partnership with client to test efficacy of shared mail in-store sales vs standard newspaper distribution​.
  • Mailed 9,300 households around store a preprinted circular using Mspark monthly distribution where paid newspaper circulation only penetrated 25% of market​.

The Results

11% & 4%

Sales increase YOY during the week Mspark distributed the grocery circular

Large Regional Grocery Chain


A large regional grocery chain decided to change their marketing strategy from newspaper and television to shared mail after a successful corporate mailing.

Our Approach

  • Saturated ZIP codes around store locations, reaching 150,000 households​
  • Utilized strong weekly offers plus gas and pharmacy offers on a Targeted Insert to drive traffic throughout the month
    • Free $25 gift card for new customer filling an/or transferring prescriptions
    • Mega Milk Mondays: 10 cents off per gallon for every gallon of milk purchased
    • Free 16 oz. garden salad with $10 purchase

The Results


Increase in sales when the Mspark Targeted Insert hit mailboxes

HY-VEE Grocery Case Study


HY-VEE was looking to increase traffic and ROI in 3 markets

Our Approach

  • Saturated 3 markets with a high visibility Wrap solution, reaching 83,303 households
  • Included aggressive coupon offers for select items with a minimum $5 purchase

The Results


coupons redeemed


received in sales for every $1 spent on advertising solution

Grocery Competitive Blunting Case Study


A grocery store was looking to increase consumer awareness, traffic and sales

Our Approach

  • Performed customer segmentation utilizing the client’s database
  • Identified their best customers and lifestyle traits to target
  • Created an actionable mailing solution to reach new and existing customers with an Impact Postcard

The Results




directly generated in sales


larger basket size of customers who redeemed offers


increase in customer count

Did you know? 54% of grocery or supermarket customers have responded to an ad/coupon in the mailbox in the past 12 months; 46% have responded to a digital ad. Our integrated advertising solutions lift response rates up to 118% and conversion rates up to 28%. Learn more about the latest grocery marketing trends and advertising opportunities on our grocery page. 

Sources: 2021 AudienceSCAN®, Millward Brown Print Campaign Analysis, Simplifi

We work with leading grocery and supermarket retailers across the U.S.

Gain valuable insights on how to advertise your grocery store from our research and industry trends. 

Get Started Today!