Grocery Case Studies

Read our marketing case studies showcasing how our solutions help grocery and supermarkets succeed. 

Grocery Co-Op Earns $8 ROAS with Integrated Campaign

Grocery Co-Op Retailer: Integrated Print + Digital Display

Client Challenge

Operating since 1974, a unique grocery co-op group with three locations in Wisconsin, was looking to increase foot traffic and repeat visits to their ‘East’ location as they saw a decrease of business due to COVID-19.

Our Approach

We identified the client’s key geography targeting 21,266 households with postcards and digital display ads at the end of May 2021.
We delivered over 214,000 digital impressions to those same households over a 10-day period.
Client utilized a strong offer of $10 off a purchase of $30 or more
We tracked the success of the campaign by monitoring website traffic, as well as foot traffic attribution.

The Results

1,573

total postcard redemptions

7.4%

redemption rate

228

website visits driven

$7.95

ROAS

Grocery Retailer Case Study

Objective

A grocery retailer was looking to engage more households by improving its circular distribution with shared mail.

Our Approach

Developed custom print timelines in partnership with client to test efficacy of shared mail in-store sales vs standard newspaper distribution.
Mailed 9,300 households around store a preprinted circular using Mspark monthly distribution where paid newspaper circulation only penetrated 25% of market.

The Results

11% & 4%

Sales increase YOY during the week Mspark distributed the grocery circular

Large Regional Grocery Chain

Objective

A large regional grocery chain decided to change their marketing strategy from newspaper and television to shared mail after a successful corporate mailing.

Our Approach

Saturated ZIP codes around store locations, reaching 150,000 households
Utilized strong weekly offers plus gas and pharmacy offers on a Targeted Insert to drive traffic throughout the month
- Free $25 gift card for new customer filling an/or transferring prescriptions
- Mega Milk Mondays: 10 cents off per gallon for every gallon of milk purchased
- Free 16 oz. garden salad with $10 purchase

The Results

11%-40%

Increase in sales when the Mspark Targeted Insert hit mailboxes

HY-VEE Grocery Case Study

Objective

HY-VEE was looking to increase traffic and ROI in 3 markets

Our Approach

Saturated 3 markets with a high visibility Wrap solution, reaching 83,303 households
Included aggressive coupon offers for select items with a minimum $5 purchase

The Results

21,829

coupons redeemed

$58

received in sales for every $1 spent on advertising solution

Grocery Competitive Blunting Case Study

Objective

A grocery store was looking to increase consumer awareness, traffic and sales

Our Approach

Performed customer segmentation utilizing the client’s database
Identified their best customers and lifestyle traits to target
Created an actionable mailing solution to reach new and existing customers with an Impact Postcard