Case Studies

Grocery

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Read our marketing case studies showcasing how our solutions help grocery and supermarkets succeed. 

Grocery Co-Op Earns $8 ROAS with Integrated Campaign

Grocery Co-Op Retailer: Integrated Print + Digital Display

Client Challenge

Operating since 1974, a unique grocery co-op group with three locations in Wisconsin, was looking to increase foot traffic and repeat visits to their ‘East’ location as they saw a decrease of business due to COVID-19.

Our Approach

  • We identified the client’s key geography targeting 21,266 households with postcards and digital display ads at the end of May 2021.
  • We delivered over 214,000 digital impressions to those same households over a 10-day period.
  • Client utilized a strong offer of $10 off a purchase of $30 or more
  • We tracked the success of the campaign by monitoring website traffic, as well as foot traffic attribution.

The Results

1,573

total postcard redemptions

7.4%

redemption rate

228

website visits driven

$7.95

ROAS

Grocery Retailer Case Study

Objective

A grocery retailer was looking to engage more households by improving its circular distribution with shared mail.​ 

Our Approach

  • Developed custom print timelines in partnership with client to test efficacy of shared mail in-store sales vs standard newspaper distribution​.
  • Mailed 9,300 households around store a preprinted circular using Mspark monthly distribution where paid newspaper circulation only penetrated 25% of market​.

The Results

11% & 4%

Sales increase YOY during the week Mspark distributed the grocery circular

Large Regional Grocery Chain

Objective

A large regional grocery chain decided to change their marketing strategy from newspaper and television to shared mail after a successful corporate mailing.

Our Approach

  • Saturated ZIP codes around store locations, reaching 150,000 households​
  • Utilized strong weekly offers plus gas and pharmacy offers on a Targeted Insert to drive traffic throughout the month
    • Free $25 gift card for new customer filling an/or transferring prescriptions
    • Mega Milk Mondays: 10 cents off per gallon for every gallon of milk purchased
    • Free 16 oz. garden salad with $10 purchase

The Results

11%-40%

Increase in sales when the Mspark Targeted Insert hit mailboxes

HY-VEE Grocery Case Study

Objective

HY-VEE was looking to increase traffic and ROI in 3 markets

Our Approach

  • Saturated 3 markets with a high visibility Wrap solution, reaching 83,303 households
  • Included aggressive coupon offers for select items with a minimum $5 purchase

The Results

21,829

coupons redeemed

$58

received in sales for every $1 spent on advertising solution

Grocery Competitive Blunting Case Study

Objective

A grocery store was looking to increase consumer awareness, traffic and sales

Our Approach

  • Performed customer segmentation utilizing the client’s database
  • Identified their best customers and lifestyle traits to target
  • Created an actionable mailing solution to reach new and existing customers with an Impact Postcard

The Results

386%

ROI

$90,000

directly generated in sales

28%

larger basket size of customers who redeemed offers

1.4%

increase in customer count

Did you know? 54% of grocery or supermarket customers have responded to an ad/coupon in the mailbox in the past 12 months; 46% have responded to a digital ad. Our integrated advertising solutions lift response rates up to 118% and conversion rates up to 28%. Learn more about the latest grocery marketing trends and advertising opportunities on our grocery page. 

Sources: 2021 AudienceSCAN®, Millward Brown Print Campaign Analysis, Simplifi

We work with leading grocery and supermarket retailers across the U.S.

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