Client Goal
A fitness center franchise owner wanted to increase gym membership and grow market share for an existing location.
Get StartedOur Innovative Strategy
1
Identifiy the highest-value target audience
Targeted zip codes in surrounding locations, reaching 71,000 households
2
Utilize the most effective media
Mailed the Impact Postcard due to cost savings over solo mail options. Utilized aggressive offers and highlighted key differentiators.
Established a mailing frequency to keep the fitness center name in front of their current and potential customers.
3
Quantify performance expectations and activate
Tracked new memberships during the promotional campaign period.
Results
800
New members and increased market share for the locations
3X
as many households reached with the Impact Postcard as a solo mail piece of the same price
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