Client Objective
A fitness center franchise wanted to increase gym membership and grow market share for an existing location.
Get StartedMspark’s Innovative Strategy
1
Identify the Highest-Value Target Audience
Targeted ZIP codes in surrounding area, reaching 71,000 households.
2
Utilize the Most Effective Media
Leveraged our Impact Postcard solution with an aggressive offer and key differentiators, mailed over the duration of the campaign.
Established a mailing frequency to keep the fitness center name in front of their current and potential customers.
3
Quantify Performance Expectations and Activate
Tracked new memberships during the promotional campaign period.
Results
800
New Members and Increased Market Share
3X
Households Reached with the Impact Postcard vs. Solo Mail Piece at the Same Price
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Impact Postcard
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Impact Postcard
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Impact Postcard
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