Client Objective
A fireworks retailer wanted to test the impact of Mspark’s mailbox solutions within key geographies utilizing coupons to elicit response from consumers.
Get StartedMspark’s Innovative Strategy
1
Identify the Highest-Value Target Audience
Identified desirable households across the client’s footprint across 2 states to deliver the mailed ad + coupon.
2
Clarify the Goal
Aligned on a primary KPI of Return On Ad Spend (ROAS) to measure through a post-campaign analysis. The total investment was $50k.
3
Key Takeaways
The client provided redemption data to determine the campaign achieved an explosive ROAS of 1897%.
Results
Nearly 1.1 Million
Households Reached
4,328
Total Redemptions
$950k
Total Revenue
1897%
ROAS
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