Client Objective
A local auto service center needed to drive traffic in support of a grand opening for their new location.
Get StartedMspark’s Innovative Strategy
1
Identified the Highest-Value Target Audience
Selected highest-value households using demographic and behavioral data. Targeted 11,298 households around the store location.
2
Utilized the Most Effective Media
Promoted grand opening utilizing a solo postcard with aggressive offers.
3
Quantify Performance Expectations and Activate
Measured overall traffic, and traffic tied to new customers specifically, during the campaign time period.
Results
152 (143 New)
Customers Delivered Within a 4-Day Time Period
+13
Surpassed Goal by 13 Additional Customers per Day
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Impact Postcard
home-services
Impact Postcard
Impact Postcard
healthcare-professional-services
Impact Postcard
Targeted Inserts
retail
Targeted Inserts
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