Nationwide, consumers are keeping vehicles longer—averaging 12.6 years¹—a tire and auto services marketing opportunity to acquire new clients.

In the rural markets Mspark serves, consumers are 40% more likely to buy used vehicles compared to the rest of the U.S., further increasing demand for repairs and services in these markets.²

Inflation also has prompted 73% of American car owners to better maintain their vehicles, and more now prefer local repair shops to serve their needs.³ In the most recent survey by Cox Automotive, 33% of owners said “general repair shops” were their preferred auto service provider, surpassing auto dealer service centers (31%) for the first time.⁴

Understand How Auto Repair Customers Respond to Advertising

To develop your tire and auto services marketing strategy to acquire new customers, it’s important to understand how they respond to advertising media.

• Rural consumers respond to mail more often than other media.³
• The response to mail among auto repair customers is even higher—with 73% having responded to ads/coupons in their mailbox in the last 12 months.³

Mspark partners with tire and auto service providers to engage rural consumers with multi-channel campaigns anchored by direct mail to help you achieve a variety of marketing objectives:

• Raise awareness and increase reach with the Shared Mail Wrap & OTT/CTV video.
• Raise interest by targeting your ideal consumer with Equire acquisition email.
• Gain consideration with Quick Connect trigger marketing by targeting new movers in your area.
• Activate new customers with highly targeted direct mail.
• Build loyalty and retention with Boost display. 

Offers Drive Action: Auto repair customers are 20% more likely to make buying decisions based on coupons they have.³

By layering direct mail with digital solutions and real-time tracking, every dollar invested is accounted for. Our advanced analytics, like foot traffic and conversion rates, ensure your marketing efforts are optimized for success, with guaranteed results.

Visit our tire & auto services page for more information. Click “get started below” if you’re ready to connect with an expert to discuss your marketing goals.

Sources: Reuters.com, 22 May 2024. Web. Sept. 2024¹ ; Prosper Insights & Analytics²; AdMall AudienceSCAN 2024³; Cox Automotive Service Study: Dealerships Losing Ground to General Repair Shops as Costs and Visit Frequency Increase, December 5, 2023, coxautoinc.com⁴