Client Goal
A furniture retailer was adding a new location to an existing market where newspaper penetration was low. This rural business needed a way to improve their ability to reach consumers around their new store location with a new media solution.
Get StartedOur Innovative Strategy
1
Identified the highest-value target audience
Targeted the best 28,000 households surrounding the new store location
2
Utilized the most effective media
Provided an affordable solution to target, design, print and mail the piece. Designed an attractive ad with appealing offers for bedroom sets and mattresses.
3
Quantify performance expectations and activate
Measured year-over-year sales growth during the campaign period.
Results
30%
YOY total sales increase
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Impact Postcard
home-services
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healthcare-professional-services
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Targeted Inserts
retail
Targeted Inserts
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