In response to COVID-19, many consumers have changed their budgeting and spending habits. When it comes to home and auto insurance, consumers who historically review their policies annually are now willing to consider switching providers if there is a better option available.
Does your insurance marketing strategy have what it takes to capture these potential switchers as they are reviewing insurance options and making purchasing decisions? Continue reading to inform your insurance advertising strategy.
Insurance Shoppers Respond to Ads in the Mailbox
Did you know?
- 74% of potential home insurance switchers and 69% of potential auto insurance switchers responded to an ad or coupon in the mailbox in the last 12 months
- 10% indicated that they are prompted to reconsider their personal insurance needs by an interesting ad
Let us show you how you can achieve your marketing goals by partnering with Mspark and the power of direct mail. Engagement with the mailbox is at an all-time high.
- Consumers spend 11 minutes sorting, opening and reading mail daily79% of recipients look forward to checking their mailbox each day
- Daily mail engagement has increased 69% since March 2020
Solutions to Make Shared Mail a Key Component in Your Marketing Strategy
The following key products are proven to drive results for insurance providers.
SOLUTION #1: TARGETED INSERTS
These are the number 1 product used by our insurance clients. Available in 9 sizes to meet your needs and budget, our Targeted Inserts allow you to target the consumers most likely to do business with you all the way down to the carrier route level.
SOLUTION #2: QUICK CONNECT (PRE & NEW MOVER)
Quick Connect postcards are our fast and flexible product solutions that allow you to be the first to connect with consumers during major purchasing decisions. Reach Movers within 2 to 3 days: pre-move, post-move or both.
SOLUTION #3: IMPACT POSTCARD
The Impact Postcard is our stand-alone, high visibility piece ideal for competitive blunting, with personalization/variable messaging options to target current and potential customers with relevant loyalty, retention, and referral messages.
Our Leading Insurance Partners Include:
Reach out by clicking Get Started below to discuss integrating direct mail into your multi-channel marketing strategy.
Sources: AdMall AudienceSCAN 2020, USPS Consumer Mail Moments Spring 2020