Have a look at our video for an
explanation of how the Impact
Postcard can benefit your business.

Make Your Business Stand
Out in the Mailbox with the
Impact Postcard

Make Your Business Stand Out in the Mailbox with the Impact Postcard

Have a look at our video for an explanation of how the Impact Postcard can benefit your business.

The Impact Postcard mails outside of our shared mail package and is the first thing a person sees when they open their mailbox. By featuring your product or service on the Impact Postcard, you can be sure that your offer will reach your target audience in a professional and personalized manner.

It also gives you the ability to create one-on-one messages in a tangible format. That keeps your message in front of your customer and serves as a reminder of the action you want them to take.

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COST-EFFECTIVE

  • You can stretch your marketing dollars by reaching more customers for less money than other postcard mailing options
  • You can combine customer acquisition and retention into one mailing
  • All-inclusive rates include design, printing, postage and shipping

TARGETING CAPABILITIES

  • Locate the customers most likely to do business with you by utilizing our in-house data analytics department
  • Target at the full ZIP or Mspark’s own split ZIP level where we can use our data to find the most profitable sections of a ZIP code for your business

VARIABLE MESSAGE OPTIONS

  • Combine multiple mailing lists into one mailing to build personalized and relevant 1:1 messages
  • Layer in your own customer data to create personalized loyalty messages

STAND-ALONE PIECE

  • It mails outside of the package for a stand-alone appearance at a fraction of the cost

What Exactly is the Impact Postcard?

The Impact Postcard is a lot like other postcards you have received in the mail from various companies, but ours comes with a distinct advantage that is a big benefit to your business… a substantial cost savings. In many cases our prices can be 1/3 lower than the competition because the Impact Postcard is shipped on the outside of our direct mail package with a shared mail rate.

Another advantage we provide your business is our ability to find your best customers. Many direct mail companies are only able to provide lists in a radius around your business location. Why settle for a random list when we can offer you a mailing profile that takes into account so much more than geography? We use predictive data from many sources and can combine it with your customer data (if available) to create a highly customized mailing profile that targets the homes most likely to do business with you. This is another way we provide you cost savings on your mailings, as well as deliver a solid return on your advertising investment.

The Impact Postcard comes with three options to suit your messaging requirements and budgeting needs.

The Fixed Impact Postcard

The Fixed Impact Postcard is our most popular stand-alone piece that allows you to mail the same message and image to each household. Design this piece with an aggressive offer to produce high response rates while adding a touch of personalization by addressing the piece to the consumer name.

The features of the Fixed Postcard are as follows:

  • target with predictive data and your customer data (if available)

  • addressed to customer

The specifications of the Fixed Postcard are as follows:

  • 5” x 8.5” full bleed postcard (images are printed all the way to the edge of the postcard)

  • 9pt coated cardstock on both sides for a more substantial piece that lends visual weight and strength to your postcard

The Impact Message Postcard

The Impact Message Postcard allows you to take your targeting to the next level by delivering personalized messages to each household.

The features of the Message Postcard are as follows:

  • personalize message with the customer name

  • vary messages and offers in black text on address side

  • target with predictive data and your customer data (if available)

The specifications of the Message Postcard are as follows:

  • 5” x 8.5” full bleed postcard (images are printed all the way to the edge of the postcard)

  • 9pt coated cardstock on both sides for a more substantial piece that lends visual weight and strength to your postcard

The Impact Image Postcard

Need to personalize your message and images? The Impact Image Postcard allows you to have full variable control and personalize the images, messages, and consumer names to each household.

The features of the Image Postcard are as follows:

  • personalize message with the customer name

  • 4 color image variability on both sides

  • vary messages and offers on both sides of the postcard

  • target with predictive data and your customer data (if available)

The specifications of the Message Postcard are as follows:

  • 4” x 9” full bleed postcard (images are printed all the way to the edge of the postcard)

  • 9pt coated cardstock on both sides for a more substantial piece that lends visual weight and strength to your postcard

What Can I Use the Impact Postcard for?

The Impact Postcard is a very flexible piece that excels at delivering your message and offers for many different business situations. Here are some use case ideas for you to utilize the Impact Postcard to bring traffic and sales to your store.

Special Events

Grab your customers’ attention and drive traffic for upcoming grand openings, special sales, product launches, limited-time offers, and promotions to increase profitability during key events throughout the year.

Multiple Locations

Do you have multiple locations with specific requests to market but a smaller budget? Combine all locations into one mailing giving each store the ability to customize the offers AND add personalization to the messages plus name callouts.

Generate Awareness

What better way to promote your brand than with a highly visible postcard at 1/3 the cost of regular direct mail. You could also generate awareness for a new product, service or special offer.

Loyalty Messages

Your loyal customers desire to be set apart from other consumers. Our Impact Postcards give you the ability to reward your loyal consumers with personalized messages and offers. In addition to loyalty, you can also acquire new customers in the same mailing and save money in the process.

Competitive Blunting

Go after your competition directly with the Impact Postcard. Mail an aggressive offer to the consumers who we know use your competition to convert them over to you. We have seen this tactic work on many occasions. How well does it work? One of our pizza clients had a 12% increase in sales after mailing the Fixed Impact Postcard into his market after a new pizza business had just opened and was taking business away from his location.

Frequency

Apart from our monthly programs we also offer bi-monthly and weekly programs in select markets to continue to mail your customers in order to stay relevant with them.

One of our QSR clients began to see a steady increase in coupon redemption after each Impact Postcard mailing. By the 9th mailing, total coupon redemption was at 14.05%. Contrast that by the average response rate for a direct mail customer list is 5.1% (DMA 2017 study). Even more eye-popping is that when you look at the digital channels of email, paid search, online display ads and social media, none of them have a response rate over 1%. How’s that for a return on your investment?

Consistent and appealing offers delivered to your best customers via the Impact Postcard has been a proven way to increase traffic and sales.

Data Analysis & Postcards

One of our grocery clients utilized our consumer analytics team to identify their best customers, where they live and what they like through a combination of predictive (geography, demographics, consumer expenditure data, consumer behavior and brand preferences) and current customer data. Next, they grew their mailing profile by adding more potential customers who had similar interests, shopping preferences and lifestyles. These additional people are called look-alikes, because they share many traits with your already identified audience.

The grocer received $90,000 in sales from one mailing with a 28% increase in basket size by pairing the Impact Postcard with actionable data.

Product & Offer Analysis

Our variable Impact Postcards provide the ability to test what products and offers are more likely to drive response from your customers. We can track responses at the household level to see who wants certain products and what is the lowest price you can offer that still drives response. All of this can be done in a few mailings and will allow you to increase your ROI and improve your mailing profile.

Customer Success Stories

You may be wondering, just how well has the Impact Postcard performed for our customers? Here are some success stores to give you an idea of the return on investment that can be achieved for your business.

Customer Success Stories

You may be wondering, just how well has the Impact Postcard performed for our customers? Here are some success stores to give you an idea of the return on investment that can be achieved for your business.

Home Services

Client Objective

A residential & commercial paving company needed a marketing solution that would increase sales and ultimately drive their business to new levels.

Our Approach

  • Utilize Impact Postcard to increase response rates & drive sales

  • Run aggressive intro offer of $200 off driveway paving

  • Target desired households in high-value geographies

The Results

$0
Sales Revenue
$0
Return on Investment

Fitness Center Chain

Client Objective

Increase new member enrollment and grow market share.

Our Approach

  • Target zip codes surrounding locations, reaching 71,000 households

  • Utilize aggressive offers and highlight key differentiators

  • Offers and differentiators included:

    • Open 24 hours
    • Extensive equipment selection
    • Free training
    • $10 per month – no commitment membership

The Results

0
Gained 800 new members from the mailing
0
The Impact Postcard allowed them to reach 3 times as many homes for the same price as a solo mail piece

Automotive Dealership

Client Objective

Run an acquisition campaign to bring in new customers and grow revenue from the existing customer base.

Our Approach

  • Identify the best geography by utilizing customer data and transactional sales data

  • Target 19,930 households around their dealership by combining predictive and customer data

  • Create 7 audience segments to develop acquisition and retention messages

  • Develop appealing offers to drive car and service sales

The Results

Vehicle Sales & Service

0
Cars Sold

Year Over Year Sales & Service Counts

0%
increase in business

Want to See More Success Stories?

Interested in seeing more success stories like these? Head on over to our Success Stories section where we have more information from many different business categories for you to view.

Do You Have Any Questions About How Direct Mail Can Grow Your Business?

If you have any questions about how direct mail can grow your business, we would be happy to answer them. You can call us at 877-620-6283 or fill out the form on this page, and we will get back to you within 4 business hours.

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