Make Your Business Stand Out in the Mailbox with the Impact Postcard
Have a look at our video for an explanation of how the Impact Postcard can benefit your business.

The Impact Postcard mails outside of our shared mail package and is the first thing a person sees when they open their mailbox. By featuring your product or service on the Impact Postcard, you can be sure that your offer will reach your target audience in a professional and personalized manner.
It also gives you the ability to create one-on-one messages in a tangible format. That keeps your message in front of your customer and serves as a reminder of the action you want them to take.
COST-EFFECTIVE
- You can stretch your marketing dollars by reaching more customers for less money than other postcard mailing options
- You can combine customer acquisition and retention into one mailing
- All-inclusive rates include design, printing, postage and shipping
TARGETING CAPABILITIES
- Locate the customers most likely to do business with you by utilizing our in-house data analytics department
- Target at the full ZIP or Mspark’s own split ZIP level where we can use our data to find the most profitable sections of a ZIP code for your business
VARIABLE MESSAGE OPTIONS
- Combine multiple mailing lists into one mailing to build personalized and relevant 1:1 messages
- Layer in your own customer data to create personalized loyalty messages
STAND-ALONE PIECE
- It mails outside of the package for a stand-alone appearance at a fraction of the cost
What Exactly is the Impact Postcard?
The Impact Postcard is a lot like other postcards you have received in the mail from various companies, but ours comes with a distinct advantage that is a big benefit to your business… a substantial cost savings. In many cases our prices can be 1/3 lower than the competition because the Impact Postcard is shipped on the outside of our direct mail package with a shared mail rate.
Another advantage we provide your business is our ability to find your best customers. Many direct mail companies are only able to provide lists in a radius around your business location. Why settle for a random list when we can offer you a mailing profile that takes into account so much more than geography? We use predictive data from many sources and can combine it with your customer data (if available) to create a highly customized mailing profile that targets the homes most likely to do business with you. This is another way we provide you cost savings on your mailings, as well as deliver a solid return on your advertising investment.
The Impact Postcard comes with three options to suit your messaging requirements and budgeting needs.
The Fixed Impact Postcard
The Fixed Impact Postcard is our most popular stand-alone piece that allows you to mail the same message and image to each household. Design this piece with an aggressive offer to produce high response rates while adding a touch of personalization by addressing the piece to the consumer name.
The features of the Fixed Postcard are as follows:
target with predictive data and your customer data (if available)
addressed to customer
The specifications of the Fixed Postcard are as follows:
5” x 8.5” full bleed postcard (images are printed all the way to the edge of the postcard)
9pt coated cardstock on both sides for a more substantial piece that lends visual weight and strength to your postcard
The Impact Message Postcard
The Impact Message Postcard allows you to take your targeting to the next level by delivering personalized messages to each household.
The features of the Message Postcard are as follows:
personalize message with the customer name
vary messages and offers in black text on address side
target with predictive data and your customer data (if available)
The specifications of the Message Postcard are as follows:
5” x 8.5” full bleed postcard (images are printed all the way to the edge of the postcard)
9pt coated cardstock on both sides for a more substantial piece that lends visual weight and strength to your postcard
The Impact Image Postcard
Need to personalize your message and images? The Impact Image Postcard allows you to have full variable control and personalize the images, messages, and consumer names to each household.
The features of the Image Postcard are as follows:
personalize message with the customer name
4 color image variability on both sides
vary messages and offers on both sides of the postcard
target with predictive data and your customer data (if available)
The specifications of the Message Postcard are as follows:
4” x 9” full bleed postcard (images are printed all the way to the edge of the postcard)
9pt coated cardstock on both sides for a more substantial piece that lends visual weight and strength to your postcard
What Can I Use the Impact Postcard for?
The Impact Postcard is a very flexible piece that excels at delivering your message and offers for many different business situations. Here are some use case ideas for you to utilize the Impact Postcard to bring traffic and sales to your store.
Customer Success Stories
You may be wondering, just how well has the Impact Postcard performed for our customers? Here are some success stores to give you an idea of the return on investment that can be achieved for your business.

Customer Success Stories
You may be wondering, just how well has the Impact Postcard performed for our customers? Here are some success stores to give you an idea of the return on investment that can be achieved for your business.
Home Services
Client Objective
A residential & commercial paving company needed a marketing solution that would increase sales and ultimately drive their business to new levels.
Our Approach
Utilize Impact Postcard to increase response rates & drive sales
Run aggressive intro offer of $200 off driveway paving
Target desired households in high-value geographies
The Results
Fitness Center Chain
Client Objective
Increase new member enrollment and grow market share.
Our Approach
Target zip codes surrounding locations, reaching 71,000 households
Utilize aggressive offers and highlight key differentiators
Offers and differentiators included:
- Open 24 hours
- Extensive equipment selection
- Free training
- $10 per month – no commitment membership
The Results
Automotive Dealership
Client Objective
Run an acquisition campaign to bring in new customers and grow revenue from the existing customer base.
Our Approach
Identify the best geography by utilizing customer data and transactional sales data
Target 19,930 households around their dealership by combining predictive and customer data
Create 7 audience segments to develop acquisition and retention messages
Develop appealing offers to drive car and service sales
The Results
Vehicle Sales & Service
Year Over Year Sales & Service Counts
Want to See More Success Stories?
Interested in seeing more success stories like these? Head on over to our Success Stories section where we have more information from many different business categories for you to view.