Make your new store profitable faster by using the Impact Postcard to generate awareness of your new location, drive traffic on opening day, and establish your new customer base. For an in-depth look at how you can create an entire grand opening campaign, check out our blog post about planning a grand opening direct mail campaign.

Do you have multiple locations with specific requests to market but a smaller budget? Combine all locations into one mailing giving each store the ability to customize the offers AND add personalization to the messages plus name callouts.

What better way to promote your brand than with a highly visible postcard at 1/3 the cost of regular direct mail. You could also generate awareness for a new product, service or special offer.

Your loyal customers desire to be set apart from other consumers. Our Impact Postcards give you the ability to reward your loyal consumers with personalized messages and offers. In addition to loyalty, you can also acquire new customers in the same mailing and save money in the process.

Go after your competition directly with the Impact Postcard. Mail an aggressive offer to the consumers who we know use your competition to convert them over to you. We have seen this tactic work on many occasions. How well does it work? One of our pizza clients had a 12% increase in sales after mailing the Fixed Impact Postcard into his market after a new pizza business had just opened and was taking business away from his location.

Apart from our monthly programs we also offer bi-monthly and weekly programs in select markets to continue to mail your customers in order to stay relevant with them.

One of our QSR clients began to see a steady increase in coupon redemption after each Impact Postcard mailing. By the 9^th mailing, total coupon redemption was at 14.05%. Contrast that by the average response rate for a direct mail customer list is 5.1% (DMA 2017 study). Even more eye-popping is that when you look at the digital channels of email, paid search, online display ads and social media, none of them have a response rate over 1%. How’s that for a return on your investment?

Consistent and appealing offers delivered to your best customers via the Impact Postcard has been a proven way to increase traffic and sales.

One of our grocery clients utilized our consumer analytics team to identify their best customers, where they live and what they like through a combination of predictive (geography, demographics, consumer expenditure data, consumer behavior and brand preferences) and current customer data. Next, they grew their mailing profile by adding more potential customers who had similar interests, shopping preferences and lifestyles. These additional people are called look-alikes, because they share many traits with your already identified audience.

The grocer received $90,000 in sales from one mailing with a 28% increase in basket size by pairing the Impact Postcard with actionable data.

Our variable Impact Postcards provide the ability to test what products and offers are more likely to drive response from your customers. We can track responses at the household level to see who wants certain products and what is the lowest price you can offer that still drives response. All of this can be done in a few mailings and will allow you to increase your ROI and improve your mailing profile.

Increase your patient count by utilizing the Impact Postcard in your market with new client offers and services. You can also use referral bonuses in the same mailing to help drive response with loyal customers. One dental client received anywhere from 5-20 patients and an average of $6k in sales for EACH mailing.