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Insights & Inspiration from Mspark.

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Category Trends

Marketing Effectiveness: How to Build Campaigns That Drive Long-Term Growth 


Marketing effectiveness is more than a buzzword, it’s the foundation of sustainable brand growth. In a crowded media environment where consumers are constantly bombarded with messages, only the most effective campaigns cut through the noise, capture attention, and create lasting brand impact. 

Higher Education
Category Trends

How Higher Ed Thrives with High-Touch, High-Impact: Understanding Direct Mail’s Role and Influence Within Full-Funnel Marketing Strategies 

Fitness-workout
Category Trends

Strengthen Your Fitness Memberships in 2026 with Integrated Campaigns 

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Company News

Mspark Media Welcomes Kevin McDonough as New SVP of Revenue & Strategy

Company News

Mspark Ignites Powerful New Branding and New Brand Promise

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Mspark Media Names Zipfel Director of New Business Development and Selvaggi Vice President of Data, Analytics & Media Strategy

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Mspark Promotes Ricks and Sexton to New Sales Leadership Roles

Company News

Mspark Media Honors Sales Leaders & Partners for 2023

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Mspark Media Names Houghtlin CEO, Halfmann CRO

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Creekstone Capital Group Announces Acquisition of Mspark

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Mspark Holds ‘Best Workday Ever’ Celebration

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Josh Worden Named Mspark’s Vice President of People Operations

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