Mspark Media welcomes Kevin McDonough to the Mspark leadership team as our new Senior Vice President of Revenue & Strategy. Kevin brings 20+ years of sales and leadership experience, and he will be responsible for driving revenue growth, enhancing our sales strategy, and expanding our digital and Mpower offerings with both existing and new partners.

“Kevin’s expertise in data-driven marketing solutions and strategic growth initiatives makes him an invaluable addition to Mspark,” Mspark CEO Rob Houghtlin said. “His leadership will help us accelerate our revenue strategy and strengthen our ability to deliver results for our clients. We’re thrilled to have him on board.”

Before joining Mspark, Kevin held senior roles at CoxNext, Live Nation, Lincoln Financial Media, and CBS College Sports. He has extensive experience working with both agencies and direct clients, developing marketing solutions that drive measurable results.

Throughout his career, Kevin has partnered with major brands such as Audi, Heineken, Bridgestone, Puma, Nissan, Pepsi, Phillips 66, The Super Bowl, and the 2024 Paris Olympics Summer Games.

Kevin earned his Bachelor of Science and Commerce in Finance from Santa Clara University and completed the Executive and Leadership Program at the University of Pennsylvania’s Wharton School of Business.

Outside of work, Kevin lives in Atlanta, GA, with his wife and three kids. He enjoys coaching youth sports, live music, trying new restaurants, and spending time at the beach. When he’s not with family, you can often find him on the golf course trying to squeeze in 18 holes.