Mspark Media Names Zipfel Director of New Business Development and Selvaggi Vice President of Data, Analytics & Media Strategy

Mspark recently welcomed Andy Zipfel as Executive Director of New Business Development and Frank Selvaggi as Vice President—Data, Analytics, and Media Strategy.

Andy will be working in several areas to drive new business development, including sales, marketing, innovation, digital and franchise solutions. “Andy brings an extensive track record of innovative approaches to marketing, sales and partner solutions,” Mspark CEO Rob Houghtlin said. “I look forward to seeing the deep impact he will have with our business development.”

Frank will lead Mspark’s analytics and innovation team as well as evolving our data strategy efforts to better and more effectively communicate how data informs, powers and accelerates the value of our solutions. “Frank’s experience and perspective will support the transformation we are embarking on here at Mspark,” Houghtlin said. “His leadership in Data Solutions will support and reinforce our clients’ strategies with Mspark and provide the attribution that is required and foundation for continued growth.”

Andy Zipfel, Executive Director, New Business Development

As Executive Director of New Business Development, Andy is responsible for developing integrated sales and marketing programs, media partnerships and growth strategies.

Prior to joining Mspark, Andy held several sales and marketing leadership roles in media companies such as Comcast, Valassis, USA Today, AOL, ESPN and MTV. With over 30 years of experience, Andy has success driving B2B and B2C marketing, creative services, sponsorships, digital transformation, and media tech software development solutions.

Andy earned his Bachelor of Arts degree in Communications from Cabrini University in Philadelphia, Penn. He also served as an Adjunct Professor at Georgetown University in Washington, D.C., for 5 years teaching a digital & social media course in their Sports Industry Management MBA program.

Andy and his wife, Annie, live in Northern Virginia where they raised their two daughters.

Frank Selvaggi, Vice PresidentData, Analytics & Media Strategy

Frank serves as Vice President of Data, Analytics, and Media Strategy for Mspark. He oversees all topics from reporting to advanced analytics to selecting the appropriate media strategies for our clients.

Before joining Mspark in 2024, Frank worked heavily with large holding companies and advertising agencies conducting and creating data-driven marketing strategies. His areas of specialty are retail, financial services, quick-service restaurants (QSR), and automotive, but he has worked in nearly every category.

Frank graduated Summa Cum Laude from Indiana University with a bachelor’s degree in Economics. He gained a master’s in economics at the London School of Economics. Most recently, Frank completed his MBA at a joint program between the University of Edinburgh and the Ohio State University.

Frank loves life in South Florida with his wife, Julie, and two children – Olivia and Frankie.