Client Objective
A fitness club was seeking to increase memberships and ROAS by targeting new movers.
Get StartedMspark’s Innovative Strategy
1
Identify the Highest-Value Target Audience
Targeted the client’s key geography.
2
Utilize the Most Effective Media
Utilized Trigger-Based New Mover Postcard over a 5-month period. Layered digital display ads to increase frequency.
3
Key Takeaways
Targeting New Movers with an integrated approach leads to higher response rates and CTR’s. Client continued to utilize this marketing tactic after seeing initial results to capitalized on new movers coming to the area.
Results
335%
Return On Ad Spend
Get Inspiration From Our Design Gallery
We offer integrated marketing solutions to fit any need and budget.
Impact Postcard
home-services
Impact Postcard
Impact Postcard
healthcare-professional-services
Impact Postcard
Impact Postcard
insurance
Impact Postcard
Impact Postcard
health-beauty
Impact Postcard
Read More On Our Blog
Explore the latest insights and industry trends to gain a competitive edge and grow your business.
Media Trends
Mover Marketing: Reach Movers First to Gain Customers for Life
Category Trends
Move Your Audience to Action with a Multi-Channel Gym Marketing Strategy
Category Trends