Shared Mail Marketing

Preprint Boost Distribution

Cost-effectively Distribute Your Pre-printed Marketing Piece to Your Target Audience

Do you already have a circular or direct mail piece designed and printed?

We offer ad distribution services in addition to our turnkey solutions and can accommodate materials ranging from a minimum size of 3.5” x 5” up to 11” x 11.5”.

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We can add your preprinted insert to our shared direct mail package, which will save you money when compared to other direct mail options. Our integrated Preprint Boost Solution utilizes your preprinted inserts and delivers addressable geofencing digital ads to your target households, setting the stage for the arrival of the printed marketing piece in their mailbox. This multichannel approach increases frequency, measures foot traffic or online conversions, and amplifies your message, resulting in increased response.

We offer the same targeting capabilities for your preprinted insert that we offer for our Targeted Insert Boost Solutions . Our preprint distribution options allow you to target your best customers from the full market of 116+ million households all the way down to the carrier route level. (A carrier route is defined as a group of addresses that a mail carrier can deliver to in a single day.)

3000+

National and Local Clients

31+

Years of Experience

116M

Reachable Households

Looking to distribute your circular or preprint advertisement in areas not covered here? Read more about our solo mail distribution solutions.

Customer Success Stories

You have already seen some examples in our use cases of how the Preprint Boost Distribution Solution can increase traffic and sales for your business. Here are some more in-depth case studies to demonstrate the return on investment that can be achieved for your business.

National Mass Merchandise Retailer

Objective

A national mass merchandise retailer, who was new to shared mail, wanted to test the effectiveness of Mspark vs. their current marketing efforts for their upcoming holiday promotion.​

Our Approach

  • Performed an analysis utilizing client provided store list & customer sales data
  • Identified key carrier routes for distribution around store locations
  • Utilized Mspark’s Preprinted Insert product and incorporated a strong offer to drive response

The Results

$10

in revenue for every $1 spent on advertising

22%

higher redemption rates for participating stores

Furniture Retailer New Location

Objective

A furniture retailer was adding a new location to an existing market where newspaper penetration was low. This rural business needed a way to improve their ability to reach consumers around their new store location with a new media solution.

Our Approach

  • Targeted the best 28,000 households surrounding the new store location​
  • Provided an affordable solution to target, design, print and mail the piece
  • Designed an attractive ad with appealing offers for bedroom sets and mattresses

The Results

30%

YOY total sales increase

Grocery Retailer Case Study

Objective

A grocery retailer was looking to engage more households by improving its circular distribution with shared mail.​ 

Our Approach

  • Developed custom print timelines in partnership with client to test efficacy of shared in mail in store sales vs standard newspaper distribution​. 
  • Mailed 9,300 households around store a preprinted circular using Mspark monthly distribution where paid newspaper circulation only penetrated 25% of market​.

The Results

11% & 4%

Sales increase YOY during the week Mspark distributed the grocery circular

Our Customers

Some of the world's biggest brands trust us to drive sales and communicate with their valued customers. Here are a few of them.

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