The Impact Postcard arrives outside the shared mail package, producing solo mail results at a fraction of the cost. The integrated Impact Postcard Boost Solution pairs the Impact Postcard with complementary addressable geofencing digital ads delivered to the same households. This multichannel approach targets to the household level while increasing frequency, measuring foot traffic, and amplifying your message, resulting in increased response.
Benefits for Your Business
An integrated campaign with Impact Postcard Boost helps amplify your message and increase frequency for greater return on your advertising investment. The Impact Postcard Boost Solution includes a print component much like other postcards you have received in the mail from various companies, but ours comes with a distinct advantage that is a big benefit to your business—a substantial cost savings. In many cases our prices can be 1/3 lower than the competition because the Impact Postcard is shipped on the outside of our direct mail package with a shared mail rate, and with Boost’s addressable geofencing capabilities, your target audience receives digital ads to further amplify your message and extend your reach.
Another advantage we provide your business is our ability to find your best customers. Many direct mail companies are only able to provide lists in a radius around your business location. Why settle for a random list when we can offer you a campaign profile that takes into account so much more than geography? We use predictive data from many sources and can combine it with your customer data (if available) to create a highly customized profile that targets the homes most likely to do business with you. Learn more about our precision targeting options on our Data Analysis & Targeting page. This is another way we provide you cost savings on your campaigns, as well as deliver a solid return on your advertising investment.
The Fixed Impact Postcard Boost Solution is our most popular stand-alone piece that allows you to deliver the same message and image to each household in print and digital formats. Design your ad with an aggressive offer to produce high response rates while adding a touch of personalization by addressing the piece to the consumer name.
The Fixed Impact Postcard features:
- Targeting with predictive data and your customer data (if available)
- Addressed to the customer
- The same audience that receives the printed postcard also receives a digital ad to further amplify your message and increase response
Fixed Impact Postcard Specifications:
- 5” x 8.5” full bleed postcard (images are printed all the way to the edge of the postcard)
- 9pt coated cardstock on both sides for a more substantial piece that lends visual weight and strength to your postcard
Need to personalize your message and images? The Variable Image Impact Postcard Boost Solution allows you to have full variable control and personalize the images, messages, and consumer names to each household.
The Variable Image Impact Postcard features:
- Personalized message with the customer name
- 4-color image variability along with variable messaging and offers on both sides of the postcard
- Can be targeted using predictive data and your customer data (if available) all the way down to the household level
- The same audience that receives the printed postcard also receives a digital ad to further amplify your message and increase response
Variable Image Impact Postcard Specifications:
- 4” x 9” full bleed postcard (images are printed all the way to the edge of the postcard)
- 9pt coated cardstock on both sides for a more substantial piece that lends visual weight and strength to your postcard
Want to See More Case Studies?
Interested in seeing more success stories like these? Head on over to our Case Studies section where we have more information from many different business categories for you to review.