Impact Postcard

COST-EFFECTIVE

• The Impact Postcard allows you to stretch your marketing dollars by reaching more customers for less money than other advertising options
• You can combine customer acquisition and retention into one campaign
• All-inclusive rates include design, printing, postage, shipping and advertising costs
• Targeting the same households who receive the printed piece with digital ads complements your postcard and drives greater return on your advertising investment

TARGETING CAPABILITIES

• Locate the customers most likely to do business with you by utilizing our in-house data analytics department
• Target at the full ZIP or Mspark’s own split ZIP level where we can use our data to find the most profitable sections of a ZIP code for your business
• Targeting your best households to receive the Impact Postcard as well as digital ads amplifies your message and increases frequency

VARIABLE IMAGE OPTIONS

• Combine multiple mailing lists into one Impact Postcard mailing to build personalized and relevant 1:1 messages and images
• Layer in your own customer data to create personalized loyalty messages

STAND-ALONE PIECE

• The Impact Postcard mails outside of the package for the stand-alone appearance of solo mail at a fraction of the cost

Special Events

Grab your customers’ attention and drive traffic for upcoming grand openings, special sales, product launches, limited-time offers, and promotions to increase profitability during key events throughout the year.

Multiple Locations

Do you have multiple locations with specific requests to market but a smaller budget? Combine all locations into one integrated campaign, giving each store the ability to customize the offers AND add personalization to print and digital messages along with name callouts.

Generate Awareness

What better way to promote your brand than with a highly visible postcard at 1/3 the cost of regular direct mail accompanied by targeted digital ads? You could also generate awareness for a new product, service or special offer. The Impact Postcard  generates greater awareness through multiple touchpoints in an integrated campaign.

Loyalty Messages

Your loyal customers desire to be set apart from other consumers. Our Impact Postcard Solution gives you the ability to reward your loyal consumers with personalized messages and offers. In addition to loyalty, you can also acquire new customers in the same campaign and save money in the process.

Competitive Blunting

Go after your competition directly with an integrated campaign utilizing an aggressive offer to the consumers who do business with your competition to convert them over to you. We have seen this tactic work on many occasions.

Frequency

Apart from our monthly programs we also offer bi-monthly and weekly programs in select markets to stay in front of your customers and stay relevant with them. Consistent and appealing offers delivered to your best customers via the Impact Postcard Solution is proven to increase frequency, traffic, and sales.

Data Analysis & Integrated Campaigns

Better targeting drives better results. We use predictive data from many sources to help you target your best customers. We can combine it with your customer data (if available) to create a highly customized profile that targets the homes most likely to do business with you. Learn more about our precision targeting options on our Data Analysis & Targeting page.

Product & Offer Analysis

Our Variable Image Impact Postcard provides the ability to test what products and offers are more likely to drive response from your customers. We can track responses at the household level to see who wants certain products and what is the lowest price you can offer that still drives response. Over the course of a campaign, this analysis will allow you to increase your ROI and improve your targeting profile.