Client Goal
The client had an initial budget of $160,000 to acquire new clients, with the expectation that at least four cases would break even on the spend. The average case value was set at $40,000.
Get StartedOur Innovative Strategy
1
Identify the highest-value target audience
Targeted 50,000 households based on household income, home value, and education levels to maximize high-value sales.
2
Leverage the most effective media
Utilized the Impact Postcard to capture the attention of high-value leads, with the aim of converting those leads into clients.
3
Quantify performance expectations and activate
Tracked qualified leads, cost per qualified lead, and return on ad spend.
Results
591
screened leads that were qualified and given case numbers
$270.73
Cost Per Qualified Lead (CPQL)
$23.52M
Possible Return on Ad Spend (ROAS)
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retail
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healthcare-professional-services
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automotive, retail
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restaurant
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