78% of consumers say they are more likely to recall a brand after receiving print advertising, especially when delivered in a wrap.
Contact Us to Learn More About Pre-Printed InsertsMarketers often use Pre-Print Inserts to strengthen consumer interest and consideration, leveraging targeting down to the ZIP, sub-ZIP, and carrier route level to maximize impact. These inserts are also highly effective for building awareness—whether reaching new households or spotlighting new products and services—with flexible sizes to help your business stand out in the shared mail package. Coupons and offers can also enable cost-efficient conversions and ROI tracking.
Pre-Printed Insert Distribution
Cost Effectively Drive Brand Awareness
Mspark offers the same targeting capabilities for pre-printed inserts that we offer for our Targeted Insert Solution.
The pre-print distribution options allow businesses to target their best customers from the full market of 135+ million households all the way down to the carrier route level. (A carrier route is defined as a group of addresses that a mail carrier can deliver to in a single day).
Your insert can be added to our shared direct mail package targeting high-value audiences, which will save you money compared to other direct mail options.
Combine pre-printed inserts with tactics like CTV/streaming, digital display, paid social media , search engine marketing, mobile precise & mobile moments, and digital out-of-home to drive full-funnel, measurable results – from awareness to consideration to conversion.
The Mspark Edge
Scale Your Marketing Strategy: Effective for businesses of all sizes, from small local advertisers to national brands.
Maximize ROI: Provides high-impact, low-cost alternative to traditional direct mail.
Run Flexible Formats: Pre-printed materials can range from 3.5”x5” up to 11”x11.5”.
Pre-Printed Insert Case Study
Mass Merchandise Retailer Increases Redemptions on Holiday Promotion
Furniture Retailer Promotes New Location
Grocery Retailer Grows Sales with Improved Circular Distribution
Source: Print Marketing Statistics: Market Data Report 2025