Client Goal
A national hair salon franchisee recently opened a new location and needed an effective way to attract and grow new customers while maintaining existing customers.
Get StartedOur Innovative Strategy
Identifiy the highest-value target audience
Targeted 15,000 households around the store monthly
Utilize the most effective media
Developed a 3-month Grand Opening marketing plan utilizing the Impact Postcard monthly—the week of the grand opening and 2 weeks after. The first 2 mailings offered a $6.99 haircut promotion to generate new customers and store awareness.
Established a mailing frequency to keep the fitness center name in front of their current and potential customers.
Quantify performance expectations and activate
Tracked new memberships during the promotional campaign period.
Results
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Impact Postcard
home-services
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healthcare-professional-services
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insurance
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health-beauty
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