A national hair salon franchisee recently opened a new location and needed an effective way to attract and grow new customers while maintaining existing customers.Get Started
Our Innovative Strategy
Identifiy the highest-value target audience
Targeted 15,000 households around the store monthly
Utilize the most effective media
Developed a 3-month Grand Opening marketing plan utilizing the Impact Postcard monthly—the week of the grand opening and 2 weeks after. The first 2 mailings offered a $6.99 haircut promotion to generate new customers and store awareness.
Established a mailing frequency to keep the fitness center name in front of their current and potential customers.
Quantify performance expectations and activate
Tracked new memberships during the promotional campaign period.
Get Inspiration from Our Design Gallery
We offer integrated marketing solutions to fit any need and budget.
Read More On Our Blog
Explore the latest insights and industry trends to gain a competitive edge and grow your business.